Women's football's remarkable rise shows no sign of slowing, with a powerful line-up of global brands throwing their support behind this week's Women's Football Awards in London. Global online retailer SHEIN, which along with Metro has partnered with the awards since their launch in 2023, worldwide logistics business DSV, ScottishPower, and the prestigious holiday company Destinology headline an impressive roster of partners backing Thursday's ceremony.
Glittering Ceremony to Honor the Game's Finest
The glittering event, hosted by broadcaster Gabby Logan and former England defender Jamie Carragher, is once again set to honor the players, personalities, and organizations redefining the women's game on and off the pitch. The involvement of these global brands is the latest signal of a sport surging into the mainstream. Record-breaking crowds, growing broadcast deals, and increased investment have transformed women's football into one of the most dynamic forces in modern sport, and brands are taking notice.
DSV: A Defining Moment for the Sport
For DSV, its backing of the awards comes at a defining moment for the sport. Adam Jones, Senior Commercial Director at DSV, said: 'We're proud to partner with the Women's Football Awards at such an exciting time for the game. It's a powerful platform that celebrates progress from grassroots to the global stage, and that aligns closely with our commitment to creating opportunity and connecting communities worldwide.'
Destinology: Celebrating Passion and Talent
Destinology echoed that view, highlighting the broader significance of the movement taking place within the sport. A spokesperson for Destinology said: 'Women's football represents passion, dedication and world-class talent, and we're thrilled to play a role in celebrating that. These awards provide a powerful platform to highlight the achievements shaping the future of the game.' The travel partner is also providing complimentary holiday packages for some of the winners.
Jamie Carragher on the Growing Support
Former England defender Jamie Carragher, co-hosting the Women's Football Awards with Gabby Logan, believes the caliber of support now surrounding women's football speaks volumes. He said: 'The level of support women's football is getting now is brilliant. When you see major brands and organizations like SHEIN, Destinology, DSV, and ScottishPower getting behind events like this, it shows just how far the game has come and where it's heading. It's not just about recognition – it's about creating real opportunities and building something that's sustainable for the future. SHEIN, for example, because of their partnership with the Women's Football Awards, have started to invest in grassroots clubs too, and that's just fantastic to see.'
Most High-Profile Ceremony Yet
This year's ceremony is expected to be the most high-profile yet, bringing together leading names from across football and beyond for an evening that captures both the journey so far and the scale of ambition ahead.
Full Shortlist for the SHEIN Women's Football Awards
Player of the Year: Lauren Hemp (Manchester City), Bunny Shaw (Manchester City), Kerstin Casparij (Manchester City), Jess Park (Manchester United), Ella Toone (Manchester United), Kiko Seike (Brighton & Hove Albion), Hannah Hampton (Chelsea), Kirsty Hanson (Aston Villa), Mariona Caldentey (Arsenal), Alessia Russo (Arsenal), Vivianne Miedema (Manchester City).
Young Player of the Year: Tōko Koga (Tottenham Hotspur), Laura Blindkilde Brown (Manchester City), Michelle Agyemang (Brighton & Hove Albion), Freya Godfrey (London City Lionesses), Alyssa Thompson (Chelsea), Maya Le Tissier (Manchester United), Grace Clinton (Manchester City), Aoba Fujino (Manchester City), Nelly Las (Leicester City), Ruby Mace (Everton), Lenna Gunning-Williams (Tottenham Hotspur).
International Player of the Year: Klara Bühl (Bayern Munich), Caroline Weir (Real Madrid), Alèxia Putellas (Barcelona), Romée Leuchter (Paris Saint-Germain), Pernille Harder (Bayern Munich), Ewa Pajor (Barcelona), Claudia Pina (Barcelona), Melchie Dumornay (Lyon), Tessa Wullaert (Inter Milan), Linda Caicedo (Real Madrid), Victoria López (Barcelona).
Club of the Year: Manchester City, Wrexham, London City Lionesses, Manchester United, Chelsea, Glasgow City, Tottenham Hotspur, Arsenal, Charlton Athletic, Hearts, Brighton & Hove Albion.
Media Figure of the Year: Kelly Cates, Karen Carney MBE, Lianne Sanderson, Laura Woods, Reshmin Chowdhury, Alex Scott MBE, Mina Ibrahim, Suzanne Wrack, Katie Whyatt, Faye Carruthers, Mollie and Rosie Kmita.
Best Marketing Campaign: Sports Direct & Fresh Base Productions – Legacy Starts Here, AXA – Keep On Kicking, Lidl – Never Stop Growing, Adidas & Intersport – Make Football Their Game, Chelsea & Here We Flo – We Don't Bleed Blue. We Bleed. Period., PepsiMAX & Hope&Glory – Thirsty for More, Unilever – Hellmann's Russo Burger, The FA & Disrupt – Made For This Game, WSL Football & Anomaly – Watch This, Nike & Wieden+Kennedy London – IIOME, Heineken – Cheers to the Superstitious Fans.
Best Grassroots Initiative: Liverpool FA – She Inspires, GoCardless – Grassroots Football Partnership, Tottenham Hotspur Foundation – Girls & Women Programme, Flutter UK & Ireland – Cash4Clubs, McDonald's – Fun Football, Steven Gerrard Academy – Girls Football Programme, Electric Ireland – Game Changers NI, Starling Bank – Kick On With Starling, Octopus Energy – Kits For Kids, Manchester City – City in the Community, SP Energy Networks – Wrexham Partnership.
Brand of the Year: Lucozade Sport, Adidas, EA Sports, British Gas, Skoda UK, Rexona, Barclays, Adobe, Three UK, VISA, Nike.
Best Social Media: Juventus, The FA – Lionesses, Chelsea, Newcastle United, Aston Villa, Tottenham Hotspur, Bristol City, Manchester United, Rangers, Manchester City, Adobe – Women's FA Cup.
Global Impact Award: PlayStation, VisitMalta, VISA, Adidas, Iberdrola, PepsiCo, Booking.com, Amazon, Google Pixel, Kynisca, Nike.
Best Fan Engagement: Disney+, EA Sports, Chelsea, London City Lionesses, Birmingham City, Panini, Glasgow City, Havas Play, Charlton Athletic, TikTok, YouTube.
Legal Team of the Year: Linklaters, RPC, Thackray Williams, Evelyn Partners, Lawrence Stephens Limited, Penningtons Manches Cooper, Tottenham Hotspur Legal Team, Capital Law, Mills & Reeve, Paul Robinson Solicitors, Bird & Bird.
Outstanding Corporate Social Responsibility Award: Admiral, Lidl, Adobe, Unilever, Domestic & General, Xero, Apple, RSK, Bute Energy, The Premier League, Deloitte.
Equality, Diversity & Inclusion Award: Arsenal, EE, Pixel FC Academy, The FA, West Ham United, Mastercard, Utilita, Brighton & Hove Albion, VISA, Three UK, Liverpool.
Community Impact Award: Sunderland, Carpenters Group, Bristol City, Crane Worldwide Logistics, Her Game Too, Xero, London City Lionesses, Domis, Brighton & Hove Albion, E.ON, Goals4Girls.
Football Business of the Year: ORRECO, Mercury13, We Are Athlete, CAA SPORTS, Gravity Media, LiveScore Group, Foudys, EA Sports, Kynsica, Sportfive, Twenty3.
Football Agency of the Year: Wasserman, CAA SPORTS, CMG SPORTS, Gen Z Football, Ignite Talent, Tongue Tied Management, PLG, A&V Sports Group, Gestifute, Livida Sport, Quantum Sport.
Football Business Trailblazer: Kay Cossington, Aki Mandhar, Maggie Murphy, Sarah Batters, Zoe Johnson, Jemma White, Sola Kasali, Charlotte O'Neill, Laura Downey, Laura Montgomery, Liz Ellen.
Best Breakthrough Business: E.l.f Beauty, Modibodi, Mercedes-Benz UK, Airbnb, British Gas, Guinness, AFTA Studios, PLG, Revolut, Skechers, Crocs EU.
Women's Football Champion: Rose Read, Nadine Kessler, Nikki Doucet, Jemma White, Michele Kang, Ebru Köksal, Debbie Hewitt MBE, Joelle Murray, Rachel Pavlou, Simone Pound MBE, Vic Akers OBE.
Game Changer Award: Rachel Yankey OBE, Gillian Coultard MBE, Eartha Pond, Shelley Kerr MBE, Kelly Smith MBE, Nikita Parris, Ellen White MBE, Gilly Flaherty, Fran Kirby, Ini Umotong, Jess Fishlock MBE.
Off The Pitch Award: Stephen Lansdown CBE, Michael Williamson, Matt Johnson, Bethan Woolley, Tammy Parlour MBE, Lungi Macebo, Rachel Pavlou, Liz Ellen, Lola Ogunbote, Helen Hardy, Jo Osborne.
