Marks & Spencer has long been a beloved British supermarket, known for its Percy Pigs, viral cookies, and 'divine' wines. But the latest product launch has left even seasoned food writers stunned.
The limited-edition Shake-A-Cucumber pots, priced at £2.50 (£2.90 on Ocado), come in two flavours: Big Dill (with dill and gherkin cream cheese dressing) and Feeling Spicy (with spicy sesame miso mayonnaise). The concept is simple: cucumber slices with sauce, shaken together in a pot.
Viral success
Within days, TikTok exploded with rave reviews. User @elliecornelia rated the Big Dill version 8/10, calling it a 'lovely snack'. Another, @ishxn.a, gave it a 'solid 9/10', while @megjade.xx declared the spicy option 'stunning' and 'absolutely obsessed'. Kathryn Turner, M&S's director of product development, posted a video that garnered 480,000 views, further fueling demand.
Mixed reactions
Not everyone is convinced. Some critics argue that M&S can sell anything with a fun label. 'M&S can literally make money from nothing,' commented @smartmeter10. Others pointed out it's just cucumber and sauce, easily made at home. 'Love M&S, but I'm just gonna make this at home,' said @onetrickpony7.
Reality check
While M&S sets trends, the question remains: would shoppers get excited about a pot of cucumber at other supermarkets? A former M&S creative suggested the retailer is churning out items 'for clicks'. As one commenter asked: 'You're EXCITED for a salad??'
Whether you're a die-hard M&S fan or a skeptic, the Shake-A-Cucumber pots have certainly stirred up conversation. But at the end of the day, it's still just cucumber and sauce.
