London's vibrant matcha scene is expanding with the announcement that the highly popular King's Cross matcha bar Frothee will open a second location in Covent Garden this spring. The new cafe, situated at 29 Bedfordbury, WC2N 4LA, marks a significant expansion for the brand, which has quickly gained a loyal following since its debut on Caledonian Road last year.
A Family-Run Success Story
Frothee is operated by the father-daughter duo Hanife and Ram Hursit, whose dedication to quality and innovation has propelled the business forward. The Covent Garden outpost will mirror the original location's menu, ensuring consistency for existing fans while introducing West End visitors to their unique offerings.
Signature Matcha Menu and Coffee Options
Patrons can expect the same meticulously crafted beverages that have made Frothee a standout in London's competitive cafe landscape. The menu features an array of hand-whisked matchas, including distinctive flavors such as earl grey, salted vanilla, brown sugar, and strawberry. For those seeking variety, the cafe also provides a selection of coffee drinks and iced options, with highlights like salted vanilla cream cold foam topping the list of must-try items.
Joining Covent Garden's Matcha Hub
The new Frothee location will enter a neighborhood already rich with matcha establishments, including Jenki on Long Acre and Tokkia on Monmouth Street. This concentration underscores the growing demand for matcha, a finely ground Japanese green tea celebrated for its vibrant color and health benefits, which has particularly captivated Generation Z consumers in recent years.
The Rise of Matcha in London
Matcha's popularity in London has surged, driven by its association with wellness trends and its versatile use in both traditional and modern beverages. Frothee's expansion reflects this broader trend, as more cafes and restaurants incorporate matcha into their offerings to meet increasing consumer interest.
With its upcoming opening, Frothee 2.0 is poised to become a key player in Covent Garden's culinary scene, offering a cozy spot for matcha enthusiasts and casual visitors alike. The exact launch date is described as "soon-ish," adding an element of anticipation for those eager to experience the new venue.
