Domino's Chick 'n' Dip Launch: A Spectacular Night of Food and Chaos
Domino's Pizza recently unveiled its new Chick 'n' Dip range with an immersive launch event that was anything but ordinary. Hosted as a high-energy celebration, the night transformed a London venue into a vibrant playground of food, performance and playful excess, offering guests a taste of the bold new menu ahead of its nationwide release on February 9.
An Immersive Experience with Wrestling and Games
The launch leaned fully into theatrical spectacle, featuring Lucha Britannia performers who delivered over-the-top wrestling showdowns to a cheering crowd. Alongside the ring, activities included a neon-lit karaoke booth and a carnival-style shooting range, creating an infectious atmosphere where staff enthusiastically played into the theatrics. The event felt more like a chaotic party than a quiet menu introduction, with constant drinks service and lively entertainment keeping energy levels high throughout the evening.
Food Presentation and Practical Touches
Guests were served chicken wings and chips in fold-out Domino's-branded cardboard boxes that cleverly transformed into plates. This thoughtful design felt both practical and on-brand for a fast-food giant experimenting with new concepts. The wings were juicy, well-cooked and dangerously easy to eat, serving as a smart benchmark choice given how well they pair with dips and their status as a London staple. However, the chips were somewhat disappointing, with a soft, grainy texture that distracted from what should have been a simple, reliable side dish.
Service and Dining Logistics
With limited seating at the busy event, eating became slightly awkward as attendees balanced long boxes alongside small plastic dipping cups while standing. Despite this, service was impressively slick, running more like a well-oiled restaurant operation than a chaotic launch party. Staff constantly cleared tables and managed the flow of food efficiently, ensuring guests remained well-catered throughout the night.
The Real Stars: Nine Globally Inspired Dips
The highlight of Chick 'n' Dip is undoubtedly the dips themselves, which genuinely felt distinct rather than minor variations on the same flavour. Standouts included the Mexicana Mayo, Teriyaki Dip and Mediterranean Garlic Aioli, while Buffalo and Hot Honey also showed strong potential for long-term success. Some dips, particularly Hot Honey, would benefit from being served warm to elevate their flavour and texture significantly. Interestingly, despite the quality of the new offerings, many guests kept returning to Domino's classics like Garlic & Herb and BBQ.
Overall Impression and Market Potential
Chick 'n' Dip represents a bold addition to Domino's growing chicken range, with clear late-night and sharing appeal alongside pizza. While not every dip feels destined for success, the concept itself has strong potential in the competitive fast-food market. The launch event successfully captured the playful, excess-driven spirit of the new range, setting the stage for its introduction across all UK stores.
