The crisp autumn air in London has found its perfect companion, as the leading plant-based brand, Alpro, unveils its latest seasonal creation. The company has launched a limited-edition cinnamon roll-flavoured drink from its popular Barista Edition range, and to celebrate, it has opened the doors to an exclusive pop-up experience in the heart of Shoreditch.
A Cosy Haven for Coffee Lovers
Nestled at 149-150 Shoreditch High Street, E1 6JE, the 'House of Cinnamon Roll' offers a warm retreat from the November chill. Upon entry, guests are greeted with the inviting aroma of coffee made with the new product. The innovative drink is a blend of oat and soya, expertly crafted to deliver the cosy, spiced taste of a cinnamon roll without needing any additional syrups.
This launch taps into the significant growth in plant-based drink consumption seen in recent years, a trend driven by personal preference, dietary requirements, and environmental awareness.
More Than Just Coffee: Cocktails and Goody Bags
The pop-up is not just a daytime destination. From 5pm onwards, the atmosphere shifts with the arrival of a DJ and the serving of special cocktails also featuring the new cinnamon roll drink. For those preferring a different option, decaf and non-alcoholic alternatives are readily available.
Attendees can look forward to more than just drinks. The event offers free cinnamon buns, a photobooth for capturing memories, and goody bags filled with Alpro products. For those wanting a lasting memento, there is also an opportunity to purchase exclusive mugs and t-shirts commemorating the release.
Embracing the Autumn Theme
A PR spokesperson at the event encapsulated the campaign's spirit, stating, "We aimed to embrace the unique and exclusive autumn theme with the product and the campaign, hence the slogan 'No foamo at the House of Cinnamon Roll.'" This focus on a cosy, foamy-free indulgence perfectly matches the seasonal feeling.
The pop-up is open for a limited time only. Its operating hours are:
- 12th November: 1pm - 5pm
- 13th - 14th November: 8am - 5pm
This immersive experience offers Londoners a chance to be among the first to taste Alpro's latest autumn innovation in a vibrant and welcoming setting, marking a delicious highlight of the season's food and drink calendar.
