Forgiveness and a free dessert are on offer in London today, as a unique pop-up event promises a sweet reward for confession. Between 4pm and 6pm on Thursday, 5th December 2025, visitors to Mercato Mayfair can receive a complimentary pot of tiramisu simply by confessing their sins.
A Delicious Twist on Tradition
The event is hosted by the Italian dessert brand Tiramisin, which has installed a confessional booth within the iconic food hall. Located in the Grade I-listed St Mark's Church in Mayfair, Mercato Mayfair is a popular multi-floor destination for international cuisine. The promotion's tagline, "Sinning has never tasted this good," encourages Londoners to queue up, share their guilty secrets, and walk away with a creamy, indulgent treat.
Viral Buzz and Venue Highlights
News of the event spread rapidly via a TikTok video that garnered nearly 300,000 views, suggesting high demand. Organisers advise arriving early to secure a spot in the confessional queue. Beyond this temporary attraction, Mercato Mayfair is famed for other viral sweet offerings, including extravagant hot chocolates with toasted marshmallows and perfectly baked Basque cheesecakes.
The venue itself offers much more than just food stalls. Guests can explore a rooftop terrace, several bars and restaurants situated in the crypt, and a first-floor gallery with additional dining and seating areas. This event cleverly blends food culture with a playful, theatrical experience, creating a memorable moment for London's foodies.
