A versatile new blush from Victoria Beckham's beauty line is generating significant buzz among UK shoppers for its ability to double as a lip tint. The product, called Colour Wash, is being celebrated for its lightweight, watercolour-inspired formula that promises a natural, all-day flush.
Product Details and Shades
The Victoria Beckham Beauty Colour Wash blush retails for £44 and is available directly from the VB Beauty website, as well as from premium retailers Space NK and Selfridges. The liquid blush comes in three distinct shades: Vintage Rose, Coral, and Flushed. The brand notes that the 'Flushed' hue is reportedly Victoria Beckham's personal favourite.
Inspired by watercolours, the product features a unique watery texture designed to blend seamlessly into the skin, creating the illusion of colour "naturally rising from within." The stain is formulated to last all day and its versatility allows it to be used on both the cheeks and lips for a coordinated, sheer look.
Overwhelmingly Positive Customer Feedback
With an impressive 4.6-star rating from over 555 reviews, the response has been largely ecstatic. Many customers have expressed their admiration for the product's performance and feel.
One enthusiastic reviewer shared: "I’m so in love with the Colour Wash formula! It’s so lightweight and it feels luxurious on my skin. It glides on like silk, melts into my skin seamlessly and gives me that perfect natural flush." They added that the product lasts all day and has redefined blush for them.
Another customer called it the "best liquid blush I’ve ever tried," praising its longevity and glow. A third highlighted its suitability for mature skin, stating: "This is the best product I’ve seen in ages!... perfect for over-50s skin. Powder looks too cakey and cream blusher just slides off. This is perfect."
Application Tips and Minor Criticisms
The brand suggests applying the Colour Wash to the apples of the cheeks and across the bridge of the nose for a sun-kissed effect. For a lifting appearance, applying just to the tops of the cheeks is recommended. It can also be dabbed onto the lips for a sheer, lasting tint.
While feedback is predominantly positive, a small number of users noted issues with the applicator. One reviewer mentioned that the product can stain fingers and that the applicator might dispense too much product if applied directly to the face, suggesting the use of a brush for more precise control.
For those seeking alternatives, the article mentions the RARE BEAUTY Soft Pinch Dewy Liquid Blush Mini at £15 from Sephora and the more budget-friendly e.l.f. Sheer For It Blush Tint for only £6 at Boots.
Overall, the Victoria Beckham Beauty Colour Wash has cemented its position as a premium, multi-tasking staple in the beauty routines of many, praised for its elegant formulation and natural, long-wearing finish.
