A revolutionary liquid fashion adhesive that wowed investors on Shark Tank Australia has finally arrived on British shores, promising to banish wardrobe malfunctions for good. Clutch Glue, pitched by entrepreneur Annabel Hay in 2024 as a superior alternative to traditional fashion tape, is now available at Boots for £15 and on eBay for £44.99.
What Is Clutch Glue and How Does It Work?
Designed to tackle a host of common clothing gripes, this innovative product claims to keep strapless tops secure, prevent gym shorts from riding up, stop straps slipping off shoulders, and hold thigh-high socks in place. Unlike itchy tapes that can lose their hold, the glue is formulated to be sweat-proof yet water-soluble, meaning it withstands perspiration but washes off easily with water.
Application is straightforward: users swipe a generous amount onto clean, dry skin, wait for it to become tacky, and then press their clothing onto the adhesive. The product has generated significant buzz since its television debut, with many UK shoppers eagerly awaiting its release.
Rave Reviews from UK Early Adopters
At Boots, the product has already achieved a perfect five-star rating from six reviews, with customers hailing it as a lifesaver. One enthusiastic reviewer shared: "I'm a big chested girly and I used to use so much tape which is so uncomfortable. THIS is a game changer ladies! I wore it out for seven hours through rain and sweat, it did not budge!"
Another customer praised its versatility for sports: "I don’t know how I survived doing sports without this. I’ve always struggled with my shorts rolling up during running." A third simply stated: "I have been WAITING for this to come to the UK! I am totally obsessed, it's so strong and simple to use. Never using fashion tape again."
While one review noted the product was "a bit pricier than I would like," the user conceded that its effectiveness and lack of skin irritation made it worth the cost.
Alternatives on the UK Market
For those seeking other options, the UK market offers a few alternatives. medi it Stays! is available for £15 and is designed for compression garments but can also secure bra straps, clothes, and wigs. On the more budget-friendly end, Amazon sells a 10g*2 Roll on Adhesive for Clothes & Skin for £5.99, which functions in a similar way.
The arrival of Clutch Glue provides a new, highly-reviewed solution for anyone tired of unreliable fashion tape. Its successful pitch on Shark Tank Australia and subsequent glowing customer feedback suggest this sticky product is set to make a solid impression on the UK beauty and fashion scene.
