A revolutionary liquid fashion adhesive that wowed investors on Shark Tank Australia has officially launched in the United Kingdom, promising to solve wardrobe malfunctions for good. Dubbed a "game changer" by early users, Clutch Glue offers a strong, skin-friendly alternative to traditional fashion tape.
From Shark Tank Pitch to UK Shelves
The product was introduced to the world in 2024 when founder Annabel Hay presented it to the sharks on the Australian version of Dragon's Den. Hay argued that standard fashion tape can be itchy and unreliable, failing to hold throughout a long day. Her solution was Clutch Glue, a sweat-proof yet water-soluble adhesive designed to keep clothing securely in place. The product is now available for £15 at Boots and for £44.99 on eBay in the UK.
Its applications are broad, aimed at preventing common fashion woes. The glue is marketed to hold up strapless tops, stop gym shorts from riding up, keep straps on shoulders, and prevent thigh-high socks from slipping. Application is straightforward: apply a generous amount to clean, dry skin, wait for it to become tacky, and then press the clothing onto it.
Rave Reviews from UK Customers
At Boots, Clutch Glue has already earned a perfect five out of five stars from its first six UK reviewers. The feedback highlights its impressive hold and ease of use. One enthusiastic customer shared: "I'm a big chested girly and I used to use so much tape which is so uncomfortable. THIS is a game changer ladies! I wore it out for seven hours through rain and sweat, it did not budge! My top was stuck."
They added that removal was pain-free and left no residue on skin, while the glue washed out of clothing easily. Another reviewer, an active sports enthusiast, wrote: "I don’t know how I survived doing sports without this. I’ve always struggled with my shorts rolling up during running."
Market Alternatives and Pricing
While Clutch Glue is a standout new arrival, there are a few alternatives on the UK market. medi it Stays!, priced at £15, is designed for compression garments but can also secure bra straps, clothes, and wigs. For a more budget-friendly option, Amazon sells the 10g*2 Roll on Adhesive for Clothes & Skin for £5.99.
Some Clutch Glue users have noted the price point, with one reviewer commenting it was "a bit pricier than I would like" but conceded that its effectiveness and lack of skin irritation justified the cost. The product's discreet, lipgloss-like packaging was also praised for being easy to carry.
The overall sentiment from UK shoppers is one of excitement. "Thank God this has landed in the UK," one review gushed. "Saw the Shark Tank pitch on TikTok and knew I needed it in my life!" Another simply stated: "I have been WAITING for this to come to the UK! I am totally obsessed... Never using fashion tape again."
With its strong debut and glowing testimonials, Clutch Glue is positioning itself as a must-have in the beauty and fashion utility market, offering a reliable solution for secure and comfortable wear.
