Marks and Spencer has a winter hit on its hands with a lightweight cardigan that customers are buying in multiple colours after receiving a flood of compliments. The £23 Air-Yarn Crew Neck Short Cardigan is proving to be a standout piece in the retailer's knitwear collection, praised for its comfort, versatility, and soft fabric.
A Wardrobe Staple Flying Off the Shelves
Designed as the ideal layering piece for the colder months, the cardigan is crafted from a lightweight 'air-yarn' material. It features a slim fit, a crew neckline, and a button-through front, with ribbed trims on the long sleeves and hem for a polished finish. Available in sizes XS to XL, it comes in four colourways: sugar pink, mid grey marl, golden brown, and vanilla.
Despite only having a handful of reviews on the M&S website, the garment holds a perfect five-star rating. One shopper highlighted the importance of sizing, noting, "I loved the colour of my cardigan but the medium size was much too tight. Once I changed it for a large it was perfect."
Shoppers' Verdict: Compliments and Comfort
The positive feedback centres on the cardigan's quality and how easily it integrates into existing wardrobes. A satisfied customer wrote, "Great quality, the material is soft and extremely comfortable. It looks great with many different outfits."
Another enthusiastic fan revealed the item's social appeal, stating, "I bought this in pink and received so many compliments that I have purchased the other two colours as well! It washes well too." This trend of buying multiple colours underscores the cardigan's popularity as a versatile, value-for-money essential.
Alternative Cardigan Picks
For those exploring other options, the market offers several compelling alternatives:
- Uniqlo's 100% Merino Crew Neck Cardigan (£34.90): Available in six colours including red and navy, it boasts a high 4.7-star rating from over 400 reviews, described as a "thin, beautifully made, warm and versatile piece."
- New Look's Crew Neck Knit Cardigan (now £10–£22.49): This budget-friendly choice comes in a vast range of 18 colours and also holds a 4.7-star average, with one reviewer noting, "I have three in different colours."
For a complete look, M&S suggests pairing its popular cardigan with its £30 Mid Rise Barrel Jeans. The combination offers a smart-casual outfit perfect for everyday wear.
The success of the £23 cardigan demonstrates that affordable, well-designed basics continue to drive high street fashion sales. Its ability to generate compliments and encourage multiple purchases makes it a clear winner for Marks and Spencer this season.
