For anyone who loves a sparkling eye look during the party season, the struggle with glitter fallout and creasing is all too real. However, a new viral product from beauty brand KIKO is promising to solve that perennial problem. The retailer's recently launched Snow-Kissed Holiday Icy Charm Eyeshadow Sticks are being hailed as the perfect, long-wearing solution for Christmas parties and nights out.
The Search for a Flawless Festive Glitter
Glittery eyeshadow can instantly elevate a makeup look, but the downside often includes messy fallout that leaves you sparkling in all the wrong places. This has been a long-standing issue for makeup enthusiasts, leading to a quest for a product with high pigmentation that also adheres flawlessly to the skin. After seeing a flood of positive reviews on platforms like TikTok, our writer decided to put KIKO's new holiday collection eyeshadow sticks to the test.
The specific products reviewed were the Mountain Moonlight and Let It Glow shades, each costing £13.99. Mountain Moonlight offers a subtle white-silver sheen, while Let It Glow is a bolder, bronzy tone. Both are described as intensely iridescent and vibrant.
Putting the Viral Sticks to the Test
The visit to the KIKO store in Covent Garden confirmed the product's popularity, with many shoppers eager to see the viral sensations in person. The true test, however, was in their performance. The gel-based formula is designed to be light on the skin and, crucially, to cling to it without the need for a primer.
This key feature means zero fallout and impressive longevity, even on challenging hooded and oily eyelids. The eyeshadow does not smudge, separate, or crease once applied. Despite its tenacity, the product remains easy to blend and allows for buildable intensity, enabling everything from a subtle daytime shimmer to a full-glam evening look.
Alternative Options for Every Budget
With the festive sticks selling out quickly, KIKO's £9.99 New Long Lasting Eyeshadow Stick offers a more accessible alternative from the same brand. For those looking at other retailers, the Fenty Beauty Shadowstix Longwear Eyeshadow Stick (£22 from Cult Beauty) boasts resistance to creasing, fading, sweat, and heat across 16 shades.
On the more affordable end, the Glitzshow Eyeshadow Stick from e.l.f. retails for just £8, promising high-intensity pigment with a reflective foil finish. The writer's final verdict confirms that the KIKO Snow-Kissed Holiday sticks are a winner, set to be used throughout the festive season and beyond.
You can get the £13.99 KIKO Snow-Kissed Holiday Icy Charm Eyeshadow Stick and the £9.99 KIKO New Long Lasting Eyeshadow Stick directly from KIKO. The £22 Fenty Beauty Shadowstix is available at Cult Beauty, and the £8 Glitzshow Eyeshadow Stick can be found at e.l.f.
