The return of BBC's The Traitors has brought with it the highly anticipated return of presenter Claudia Winkleman's impeccable wardrobe. In the episode aired on Saturday, 10th January 2026, Claudia showcased a standout piece that has fashion fans talking: a luxurious chocolate brown merino wool coat from British brand Brora.
The Ultimate Winter Investment Piece
Worn during the atmospheric Scottish castle filming, the coat was praised for being both super warm and incredibly stylish. Brora describes the garment as a longer-length coat, woven in Yorkshire from renewable merino wool cloth. It features practical flap pockets and an adaptable neckline, offering a timeless design that promises longevity in any winter wardrobe.
The coat carries a significant price tag of £595, positioning it as an investment piece. However, for those keen to purchase the original, Brora currently has a sale with up to 40% off selected items, potentially making this and other pieces from the brand more accessible.
Stylish High-Street Alternatives
Recognising that nearly £600 is a substantial outlay, style experts have scoured the high street for convincing alternatives that capture the essence of Claudia's look without the premium cost. These dupes offer the same rich chocolate hue, double-breasted styles, and elegant silhouettes.
For a mid-range option, Nobody's Child offers a Chocolate Brown Double Breasted Relaxed Coat for £199, with a discount code 'EXTRA15' bringing it down to £169.15. Topshop's contribution is an Ovoid Sleeve Double Breasted Longline Formal Coat, a chic choice for just £90.
For those on a tighter budget, two standout picks have been identified:
- New Look's Dark Brown Button Up Belted Coat for £69.99, featuring a waist-cinching belt for a tailored fit.
- Next's Chocolate Brown Formal Funnel Neck Coat from Rochelle Humes' collection, priced at £88 and available in petite and regular lengths.
Completing the Claudia Winkleman Look
No Claudia Winkleman outfit from The Traitors is complete without her signature fingerless gloves. During the same episode, she paired the Brora coat with the brand's Women's cashmere wristwarmers, priced at £65. Knitted in Scotland from 100% cashmere, they are believed to be in the 'conker' shade, perfectly complementing the coat's rich brown tone.
Whether you invest in the original Brora piece or opt for a savvy high-street alternative, Claudia's latest look proves that a classic wool coat remains a cornerstone of sophisticated winter style.
