The Super League has announced a landmark broadcast deal for the 2026 season, with Leeds Rhinos and Wigan Warriors at the forefront. The agreement, valued at £200 million over three years, secures live coverage for all matches on a major streaming platform, marking a significant shift in rugby league media rights.
Details of the Deal
According to league officials, the deal includes exclusive rights to 80 matches per season, with Leeds and Wigan featuring prominently in the prime-time slots. The partnership aims to attract a younger audience through digital-first content and interactive features. Super League CEO Robert Hicks stated, 'This is a transformative moment for our sport, ensuring greater accessibility and engagement.'
Impact on Clubs and Fans
Leeds Rhinos CEO Gary Hetherington called the deal 'a game-changer,' noting that it will provide financial stability and global exposure. Wigan Warriors chairman Ian Lenagan echoed this, highlighting increased revenue for player development. Fans will benefit from enhanced production quality and behind-the-scenes access, with the platform investing in dedicated rugby league programming.
Future Implications
The deal is expected to boost sponsorship and merchandise sales, with the Super League projecting a 30% increase in international viewership. The move also positions the league for future expansion, as negotiations for additional markets are underway. Hicks added, 'We are building a sustainable model for the next decade.'
