Kelly Cates was named Media Figure of the Year at the 2026 SHEIN Women’s Football Awards, held at the Chancery Rosewood London in Mayfair. The Match of the Day presenter has become one of the most trusted voices in football, helping to bring women's football into the mainstream. The award, voted by the public, recognizes her impact in changing the conversation and elevating the women's game.
Glittering Ceremony
The event was hosted by Gabby Logan and Jamie Carragher, with stars including Gok Wan, Denise van Outen, Carol Vorderman, Millie Bright, Michelle Agyemang, Bunny Shaw, and Alex Greenwood in attendance. Cates described her win as 'a real honour.' Carragher praised her as 'the gold standard,' noting her authority, warmth, and sharpness. Logan added that the awards celebrate the best in the game and keep growing each year.
Full List of Winners
- Player of the Year: Bunny Shaw (Manchester City)
- Young Player of the Year: Maya Le Tissier (Manchester United)
- Rising Star: Michelle Agyemang (Arsenal)
- Special Tribute: Matt Beard (posthumous)
- Special Recognition: Charlotte O’Neill, Maria Karlsson de Cecco, Orreco, Manchester Corinthians
- Media Figure of the Year: Kelly Cates
- Inspirational Role Model: Bethany England
- Brand of the Year: Adobe
- Legal Team of the Year: RPC
- Global Impact Award: Adidas
- Best Marketing Campaign: Chelsea Football Club
- Outstanding Corporate Social Responsibility: Premier League
- Equality, Diversity & Inclusion Award: Liverpool Football Club
- Community Impact Award: Goals4Girls
- Football Business of the Year: Foudys
- Football Agency of the Year: Tongue Tied Management
- Best Grassroots Initiative: Cash4Clubs
- Football Business Trailblazer: Kay Cossington MBE
- Best Breakthrough Business: AFTA Studios
- Best Social Media: The Football Association – Lionesses
- Women’s Football Champion: Debbie Hewitt MBE
- Best Fan Engagement: London City Lionesses
- Club of the Year: Manchester City
- Game Changer: Nikita Parris
- Off The Pitch Award: Rachel Pavlou
- Unsung Hero: Eartha Pond
- Lifetime Achievement: Mo Marley
Charlotte Anthony from SHEIN called the event amazing and praised the deserving winners.
