Young adults in London have a major new reason to celebrate, as the iconic Southbank Centre has officially launched a generous benefits scheme for anyone aged 18 to 30.
The new initiative, which was announced in November 2025, provides a host of discounts and exclusive deals across the renowned riverside arts complex, making its world-class culture more accessible to a younger demographic.
What Perks Are Available?
The scheme is packed with valuable offers designed to save members money on both entertainment and refreshments. The headline benefit is half-price tickets to all exhibitions at the acclaimed Hayward Gallery.
Beyond the gallery, members will also receive discounts on hundreds of shows staged at venues within the centre, including the Royal Festival Hall.
The perks extend to the Centre's retail and hospitality outlets, with a specific list of launch offers including:
- £5 cocktails from the Seventy5th Balcony Bar when you show a same-day event ticket.
- Half-price coffee from the Hayward Gallery Cafe when visiting with an Under-30s ticket.
- £5 off online shop purchases over £25 with a welcome code.
- £10 cocktails (including bramble, Aperol spritz, mojito, or bellini) at Skylon restaurant on weekdays from 5pm-7pm (excluding December).
All members will also receive a regular newsletter packed with the latest offers, news, and event information directly to their inbox.
A More Inclusive Youth Scheme
This move by the Southbank Centre is particularly notable for its inclusivity. While other major London institutions like the Barbican, Tate, BFI, and National Theatre offer youth discounts, they typically cap the age limit at 25.
The Southbank Centre's scheme is more generous, extending its benefits all the way to the age of 30, capturing a wider segment of young Londoners and visitors.
This initiative arrives at an exciting time for the venue, which is gearing up to celebrate its 75th birthday in 2026. The landmark year will be marked with a series of major events, including a weekend-long festival curated by filmmaker Danny Boyle and a significant exhibition by renowned artist Anish Kapoor.
How to Sign Up
Joining the scheme is completely free and straightforward. Anyone aged between 18 and 30 simply needs to register online via the official Southbank Centre website to instantly gain access to all the discounts and deals.
With this new programme, the Southbank Centre solidifies its commitment to nurturing the next generation of culture lovers, ensuring that financial constraints are less of a barrier to experiencing some of the capital's best art and entertainment.
