Shares in THG, the Manchester-based e-commerce group, experienced a significant boost on Tuesday morning after the company announced its revenue for the second half of 2025 comfortably exceeded market expectations.
Strong Finish to the Year
The owner of wellness and beauty brands like Myprotein and Lookfantastic revealed that its revenue for the six months to the end of December came in approximately 14 per cent ahead of the top end of its previous guidance. This performance was powered by what the firm described as an exceptionally strong final quarter, benefiting from robust consumer demand during the crucial November and December Christmas trading period.
This strong finish enabled THG to post full-year revenue growth of 2.3 per cent for 2025. This marked a notable turnaround from a decline in the first half and represents the company's first full year of growth since 2021.
Market Reaction and Strategic Focus
Investors reacted positively to the news, sending the FTSE 250 stock up by 5.6 per cent to 50.6p by 10am on Tuesday, 13 January 2026. Over the past year, the share price has now increased by more than a fifth.
Chief executive Matt Moulding stated that the business finished 2025 on a high with its best quarter of the year. He highlighted the success of the group's strategic focus within THG Beauty, particularly the exceptional growth achieved by Lookfantastic in the UK. Moulding also emphasised the company's continued investment in digital innovation, saying: “We continue to accelerate our digital leadership, prioritising high-margin prestige brands and enhancing personalisation by increased use of AI and virtual tools.”
Partnerships Driving Brand Expansion
The company's nutrition brand, Myprotein, continues to expand its reach through high-profile collaborations. The global confectionery giant Mars is the latest major name to partner with the brand, joining an existing roster that includes Müller, Iceland, Chupa Chups, Vimto and Jimmy's Coffee.
THG said these partnerships allow Myprotein to enter new markets alongside established category leaders, helping to introduce its protein products to a wider audience across various lifestyle and nutrition categories.
Analysts at Peel Hunt noted the ongoing consumer focus on wellness and nutrition, which drives demand for protein products. They commented: “While bulk whey remains a commodity item, Myprotein is able to differentiate through a high quality consumer offer, competitive pricing, and new product development and licensing to bring exclusive flavours and partnerships, such as Hyrox and Mars.”
