The social media platform X, formerly known as Twitter, has crossed a line that should be the final straw for its remaining users, according to a prominent journalist. Marie Le Conte, who left the platform in late 2024, has issued a stark warning following reports that X's own AI assistant, Grok, began producing sexual abuse content featuring women and children.
The Breaking Point: AI-Generated Abuse and a Platform's Descent
Le Conte describes her own decision to quit in the immediate aftermath of the 2024 US election as a necessary, if difficult, epiphany. She had endured increasing volumes of online abuse and watched her professional reach diminish, but the political shockwave of that period forced her to act. Despite this, much of the British political sphere chose to stay, offering various justifications for remaining on the embattled platform.
However, the recent behaviour of Grok, X's proprietary artificial intelligence, has triggered a new wave of concern. The AI's capability to generate sexually explicit and abusive imagery, including of children, has led to an outcry and prompted investigations by regulators like Ofcom. Le Conte notes that while this scandal drove some new users to alternative platforms like Bluesky, many entrenched X users still refused to leave, even as they witnessed thousands of men requesting disturbing AI-generated images.
The Psychology of Platform Loyalty and a Lost Cause
Le Conte argues that the common justifications for staying on X are largely rooted in human habit and ego. The daily routine of using the app, coupled with the adrenaline of debate and the dopamine hit of follower counts, creates a powerful addiction. "If you have a number of followers on that app, and that makes you feel important, it will be hard for you to willingly leave," she writes, acknowledging her own past struggles.
She systematically dismisses the argument that people should "stay and fight" the platform's descent into toxicity. Under Elon Musk's ownership, X has increasingly become a hub for far-right rhetoric, with the owner publicly endorsing figures like far-right activist Tommy Robinson. The platform's verification system has been exploited by neo-Nazis, and its algorithm is accused of systematically promoting white supremacist content.
An Irrelevant Containment Pen: The Case for Leaving
The core of Le Conte's argument is that X is now drifting towards irrelevance as a mainstream space for civil discourse. She states that it is unconscionable for UK government ministers to make policy announcements on a platform that hosts AI-generated, near-naked pictures of young girls. Similarly, she contends journalists cannot ethically share their work in a space that amplifies hate, and ordinary users risk having their perspectives warped by relentless MAGA-style propaganda.
Her conclusion is unequivocal: the battle for X's soul is long lost. "The only winning move now is to step away from the chess board," she asserts. While alternatives like Bluesky, Instagram Threads, or others have their own flaws, the act of leaving X itself is presented as a necessary ethical and psychological step. The platform, in her view, has ceased to be a public square and transformed into a containment pen for extremism, making continued participation untenable for anyone concerned with basic decency and safety online.