Five Guys has announced the nationwide launch of Five Guys Rewards, a new loyalty program that rewards diners each time they visit one of the brand’s 176 restaurants across England, Scotland, and Wales. The wallet-based rewards program gives members a new treat almost every time they visit, without the need to download an app.
How the Program Works
Unlike traditional loyalty schemes, Five Guys loads rewards directly into customers’ digital wallets on their phones. Customers can sign up in store or online. The program rewards customers after almost every visit rather than requiring them to collect points or stamps. Diners can sign up today and be instantly rewarded with free Little or Regular Fries for their next visit. When customers scan their Rewards Pass and spend a minimum of £7, they will receive a Member Reward loaded into their wallet for their next visit.
Launch Offers
To launch, Five Guys is offering treats including BOGOF burgers, half-price sides, and free shakes. “We’ve always focused on delivering a great experience, from our fresh food to our friendly service,” said John Eckbert, CEO. “Now we wanted to go that extra step further with Five Guys Rewards; it’s our way of showing our appreciation. We want our loyal customers to feel genuinely valued and looked after, celebrating their visits and deepening their connection with us, all while keeping Five Guys special.”
Step-by-Step Guide
- Sign Up: Get started here.
- Visit & Redeem: Rewards go straight to your Apple or Google Wallet.
- Reward for Next Visit: Scan your Rewards Pass at the till or Drive Thru and spend a minimum of £7 to receive a new Member Reward.
In addition, members can also expect lifestyle treats, seasonal surprises, and unique offers. You will receive a welcome reward, then a Member Reward almost every time you visit. There are also birthday treats and other exclusive offers.
