For dedicated collectors of the beloved Jellycat brand, a trip to London has become an essential pilgrimage. The capital city, which is the founding home of the soft toy company, now hosts some of the most sought-after and rare plushies that are completely exclusive to its flagship department stores.
London: The Heart of Jellycat Rarity
Since its establishment in 1999, Jellycat has created a vast universe of cuddly characters. While many vintage, retired designs have become valuable assets for fans, a new wave of rarity is emerging directly from London's retail scene. Exclusive ranges and in-store experiences have propelled newer releases into the must-have category almost instantly.
The most coveted of these are the fish and chips range at Selfridges and the various Harrods exclusives. The critical detail for collectors is that these toys are not available online or in any other city; to own one, you must physically visit the London stores.
The Complete List of London-Exclusive Jellycats
If you are planning a visit to the capital, here is your essential checklist of the rare Jellycats waiting for you. The following items are only available in their respective London stores.
Selfridges Exclusives:
- Amuseables Lily Fish (2024)
- Amuseables Cosy Chips (2024)
- Amuseables Dot & Peggy Mushy Peas (2024)
- Amuseables Clemont Lemon (2024)
- Amuseables Charlie Chip (2024)
- Amuseables Salty Steve (2024)
- Amuseables Vinny Vinegar (2024)
- Amuseables Sausage
- Amuseables Onnie Pickled Onion
- Amuseables Michelle Mussel
- Space NK exclusive shopping tote bag charm
- Selfridges exclusive Clyde Hipster Capybara
- Selfridges exclusive yellow bag
Harrods Exclusives:
- Harrods exclusive Cheryl Cherry Cake (2024)
- Harrods exclusive Vicky Teapot (2025)
- Harrods exclusive Seb Teacup (2025)
Why These London Plushies Are So Coveted
The appeal of these specific Jellycats lies in their limited availability. For fans across the UK and around the world, adding a London-exclusive piece to their collection requires a special journey. This geographical limitation transforms a simple soft toy into a treasured souvenir and a marker of a genuine collector's dedication.
With new exclusives like Vicky Teapot and Seb Teacup released in 2025, the hunt for these rare items is a continuously evolving pursuit. For anyone passionate about Jellycat plushies, understanding where to find these elusive characters is key to building a truly complete and enviable collection.
