Clothing retailer Next has launched a surprisingly competitive Valentine's Day flower offering that challenges traditional florists and supermarkets. Their Red Valentine's 60 Roses Fresh Flower Bouquet is priced at £60, which breaks down to a remarkably affordable £1 per rose when you do the maths.
A Budget-Friendly Romantic Gesture
This represents significant savings compared to major supermarket competitors. For instance, a single red rose typically costs £2 at Sainsbury's and £2.50 at Tesco, making Next's bulk bouquet an economical choice for those wanting to make a grand gesture without breaking the bank.
The bouquet comes with several attractive inclusions that add value to the purchase. Customers receive free delivery directly to their door on Valentine's Day itself, eliminating last-minute dashes to collect flowers. Additionally, a free personalised card is included, allowing for a custom romantic message to accompany the floral gift.
What You Get for Your Money
According to Next's product description, the bouquet features 60 hand-selected roses that arrive "perfectly gift wrapped." The retailer positions this offering as "designed for those once-in-a-lifetime moments where only the most magnificent gesture will do," suggesting it's intended for particularly special Valentine's Day declarations.
For those wanting to enhance their gift further, Next offers several optional extras that can be added to the floral purchase. These include a tin of Cartwright and Butler biscuits for £13, a box of Charbonnel pink hearts for £8.50, or a box of RHS soaps for £6, creating a more comprehensive gift package.
Mixed Customer Experiences
While the current bouquet hasn't accumulated reviews on Next's website yet, previous years' versions have generated feedback on Trustpilot that presents a mixed picture of customer satisfaction.
Positive reviews from past purchasers include simple endorsements like "lovely pot of roses" and more detailed accounts. One satisfied customer reported: "Ordered a dozen red roses for my wife for Valentine's Day. Arrived well on time, very well packaged and exactly as described. Freshly cut flowers, no broken stems or wilting."
However, not all experiences have been positive. One disappointed customer expressed frustration: "I do not know seriously how Next could describe this bunch of flowers as a bouquet!!! Laughable. I paid £25 for these flowers and had them delivered twice and they still look nothing like their pictures, which is surely false advertising? They were squashed, limp, half the buds were broken off hanging off, petals were already falling off the roses. Awful, disgusting quality control."
How Next Compares to Alternatives
For those considering different options in the Valentine's Day flower market, several alternatives exist at various price points.
At the premium end, Marks and Spencer offers their Valentine's 100 Romantic Red Roses Bouquet for £125. This larger arrangement of 100 roses also includes a free personalised gift card, working out to £1.25 per rose.
For a more budget-conscious option, Bloom and Wild sells The Britt bouquet for £29.60. This letterbox-friendly arrangement contains 20 flowers including roses, tulips, and alstroemeria, providing variety at a lower price point.
Next's positioning in this market is particularly interesting given the retailer isn't traditionally associated with floral arrangements. Their entry into the Valentine's Day flower market with competitively priced bouquets suggests an expansion of their gifting categories beyond clothing and homeware.
The combination of bulk pricing at £1 per rose, free Valentine's Day delivery, and included personalisation makes this offering particularly appealing to last-minute shoppers or those seeking convenience alongside romance.
