Shoppers at Marks and Spencer are rushing to buy multiple sets of a newly launched bedding collection, with many declaring it their 'new favourite' and the 'softest ever'. The Pure Brushed Cotton Checked Floral Bedding Set, which debuted on the retailer's website for the winter season, has already achieved an impressive average customer rating of 4.9 out of five stars based on numerous reviews.
Cosy Comfort for Winter Nights
With the colder months setting in, the quest for warm and comfortable bedding becomes a priority for many. M&S appears to have struck gold with this pure cotton set, which is brushed for an extra layer of cosiness. Customers report that it provides the 'snuggliest night ever' and transforms bedtime into a 'literal dream'. The set is priced from £45 for a single size, £55 for a double, and up to £75 for a super king.
The design combines yarn-dye checks with subtle dobby floral details, and features a striped reverse, offering a versatile look that is slightly festive but suitable for use year-round. However, a particular design feature has captured the hearts of buyers: charming red bow tie fastenings on the duvet cover and pillowcases, which replace standard zips or buttons.
Praise for Practicality and Quality
Beyond its aesthetic appeal, the bedding is winning fans for its practical benefits. Multiple reviewers emphasise that the set is 'non-iron' and machine washable, making laundry day far simpler. One satisfied customer noted it washed and dried without issue and looked lovely straight from the dryer.
The quality and feel of the fabric are consistently highlighted in reviews. Shoppers describe it as 'lovely and soft', 'excellent for the price', and of 'really good quality'. One enthusiastic review stated: 'This is the softest, most snuggly duvet cover set ever. Buy it! You won't regret it!' Another simply called it an 'amazing product'.
A Minor Note on the Ties
While the bow tie detail is largely praised for making the bedding look expensive and unique, one reviewer offered a minor caveat. They pointed out that the ties can take slightly longer to fasten and unfasten when changing the bedding compared to a zip, but concluded the beautiful finished look was 'worth the extra time'.
The bedding's success comes as other retailers like Dunelm and DUSK also promote their own popular, easy-care lines. Dunelm's Billie set starts at £32, while DUSK offers discounted hotel-style options. Nevertheless, M&S's floral brushed cotton set has clearly carved out a dedicated following, with many customers confirming they have already ordered, or plan to order, additional sets.
