Black Friday 2025 has delivered one of the most anticipated deals for British households: Lakeland's perennially popular heated clothes airer has been dramatically reduced in price. The retailer has cut £40 off the Dry:Soon Deluxe 3-Tier Heated Clothes Airer, bringing it down to a record low of £159.99.
Why This Lakeland Airer Is a Winter Game-Changer
For years, this particular model has been a sell-out success, and its Black Friday price cut is causing a frenzy among savvy shoppers. It's designed as a crucial aid for drying laundry during damp British winters, offering a cost-effective alternative to running a tumble dryer.
The airer's key selling points are its efficiency and economy. It can hold up to 15kg of washing – equivalent to about two full loads – and boasts a running cost of just 9p per hour. Lakeland claims it can cut drying times by half, preventing the buildup of damp, lingering laundry. The product, refined over fifteen years based on customer feedback, also features a built-in timer and folds flat for easy storage.
Customer Reviews and Enhanced Performance
Shoppers who have already purchased the airer have left overwhelmingly positive feedback. One user, Mr Hatton, praised it as a "quick, easy and cheaper way to dry your clothes during the night," while Mrs Burns called it a "huge game changer" for families with young children.
Perhaps the most enthusiastic review came from Mrs Broatch, who stated: "It is hands down the best purchase I’ve made in a long time... I’ve never put my tumble dryer on since." She also highlighted the value of the optional heated cover, which slots over the airer to trap warmth and can improve drying time by a further 20%.
A Staple Product with Lasting Appeal
Lakeland itself has expressed amazement at the product's enduring popularity. A company representative reflected: "When we introduced our first Lakeland heated airer in 2008, we knew it was a winner. What we couldn’t predict was how long it would stay at the top of the best sellers list."
The current sale is part of Lakeland's wider Black Friday event, which also includes discounts on cleaning gadgets, air fryers, and baking accessories. However, the heated airer deal is undoubtedly the headline act for many. For those struggling with mounting laundry or looking to reduce energy bills, this limited-time offer presents a compelling solution.
The deal went live on December 1, 2025, and with the product's history of selling out, potential buyers are being urged to act quickly to avoid disappointment.
