The annual Black Friday sales event has dramatically expanded its reach, with promotional offers now appearing as early as Halloween. For savvy shoppers, this extended period presents a valuable opportunity to secure significant savings on desired items, particularly those that have been on wish lists for some time.
While the official Black Friday falls on 28 November 2025, followed by Cyber Monday on 1 December, numerous compelling discounts are already live. The key to navigating this sales frenzy successfully is to purchase only what you genuinely need and have budgeted for, avoiding impulsive buys driven by discount hype.
How We Identify Genuine Black Friday Bargains
Our selection process is designed to cut through the marketing noise. We focus exclusively on products that have been thoroughly tested and warmly recommended by our editorial team throughout the year. Instead of listing every available discount, we highlight items that have proven most popular with our readers.
We employ independent price-tracking tools to verify the authenticity of every claimed discount. This allows us to see beyond inflated 'was' prices and confirm whether the current offer truly represents the lowest price of the year or a significant reduction from the product's long-term average cost.
Top Early Black Friday Deals for Your Home
Substantial savings are available on high-performance home appliances. The Shark PowerDetect cordless vacuum, a self-emptying model that was a reader favourite, has seen a dramatic price cut. Previously £549, it is now available for just £314 directly from Shark and Amazon.
For those battling condensation and damp, the powerful ProBreeze dehumidifier has dropped to its lowest price of the year at £151.99 on Amazon. As the colder weather sets in, this workhorse appliance can extract moisture effectively from your living spaces.
Stay warm affordably with the Beurer HD150 heated throw£79.99 on Amazon, marking its cheapest recent price point.
Unmissable Kitchen and Personal Care Discounts
Coffee enthusiasts can enjoy significant savings on premium machines. The De'Longhi Stilosa espresso machine, renowned for producing excellent espresso and microfoam, is now £84.55 on Amazon. Meanwhile, the sleek Philips L'or Barista Sublime capsule machine has hit its traditional Black Friday low of £45 at John Lewis.
Air fryer deals are particularly strong this year. The large-capacity Ninja Double Stack XL, capable of cooking for families, has been reduced from £269.99 to £188. Similarly, the Tefal Easy Fry Dual XXL, named the best air fryer overall for its all-round performance, is available for just £119.99.
In personal care, the Lumie Sunrise Alarm clock, a reader favourite that simulates a natural dawn wake-up, is discounted to £29.99. For at-home hair removal, the premium Philips Lumea 9900 IPL device has seen a substantial price drop to £404.99 on Amazon, far below its annual average of over £500.
Smart home security is also more accessible, with the subscription-free Eufy Security Doorbell E340 available for a record-low £74.99. The Google Nest video doorbell has also crashed to its lowest price since Black Friday 2023, starting at £119.98.
Smart Shopping Strategies for Black Friday
Approach the sales with a plan to avoid post-purchase regret. Focus on purchasing items you were already planning to buy, rather than being swayed by seemingly impressive discounts on products you don't need. Use price comparison tools to verify that a deal is genuinely as good as advertised.
Remember that the most sustainable purchase is often the one you don't make. While Black Friday can be an excellent time to save on big-ticket items or stock up on essentials, conscious consumption remains the smartest strategy for both your wallet and the environment.
