While Black Friday officially lands on November 28, 2025, the shopping event has already begun across UK retailers according to professional shopping editors who have been scrutinising the early offers.
Navigating the Black Friday Maze
MyLondon's shopping editor Lea Dzifa Seeberg and her team have been working extensively to filter through countless promotions from major retailers including Amazon, Debenhams, Ninja, and Dyson. Their mission: to identify genuine discounts while avoiding the common practice of artificially inflated prices designed to make savings appear more substantial than they actually are.
The shopping experts emphasise that unless you would purchase an item regardless of the discount, it's best to steer clear of questionable deals. Their carefully curated selection spans multiple categories including food and drink, homeware, cooking appliances, technology, and beauty products.
Standout Deals Across Categories
In the technology sector, several notable discounts have emerged. The AirPods (2nd Generation) are available for just £79 through Wowcher, while Amazon has reduced their Fire TV Stick 4K to £24.99 - though savvy shoppers can bring this down to just £14.34 by using Topcashback. Sky is also offering the 13-inch Air M4 (2025 edition) MacBook from £20 per month.
Home appliance enthusiasts will find significant savings on premium brands. The Dyson Purifier Hot+Cool HP1 Powerful Heating Purifier has dropped from £549.99 to £399 at multiple retailers including Amazon and AO. Meanwhile, Ninja's Double Stack XL Air Fryer is now £199.99 instead of £269.99, and their Luxe Café Premier Espresso Machine has been reduced by £100 to £449.99.
For those seeking kitchen upgrades, LE CREUSET's Stoneware Rainbow Coffee Mugs set has seen a substantial price cut from £85 to £51.99 on Amazon. The Morphy Richards MICO toastie maker also presents excellent value at just £19, down from £34.99.
Fashion and Beauty Bargains
The fashion department isn't being left behind in the early sales. The Alaskan Womens 3 in 1 Long Waterproof Jacket has been dramatically reduced from £219.99 to £99.99 at Mountain Warehouse. Skechers' Womens Go Walk Joy Violet Trainers are also available for £29.99 instead of £58.99.
Beauty enthusiasts can enjoy substantial savings on Calvin Klein's Eternity For Women Eau de Parfum, now just £34.15 on Amazon compared to its original £87 price tag. Glow Recipe's four-piece Watermelon Glow Dewy Skin Routine set has been reduced from £57 to £42.75 at Cult Beauty, representing excellent value for the popular skincare collection.
Even chocolate lovers haven't been forgotten in the early Black Friday promotions. The massive Cadbury Dairy Milk Chocolate Gift Bar, weighing 850g, is now under £10 at £9.34 on Amazon, down from £14.02.
Staying Updated on New Deals
Shoppers are advised to bookmark deal pages as retailers continue to add new promotions throughout the shopping event. The shopping editor team will be updating their recommendations regularly as more genuine discounts emerge in the lead-up to Black Friday proper on November 28.
For those looking to make substantial savings without falling for marketing tricks, following expert-curated deal lists provides a reliable way to navigate the often overwhelming Black Friday sales period. The key takeaway from shopping professionals is to focus on products you genuinely need or want, rather than being swayed by impressive-looking percentage discounts that might not represent true value.
