If you grew up in the 90s and were dragged around Asda for the weekly shop, you will likely remember Daisy. The life-size cow, once stationed in the dairy section next to the milk fridges, had a button that made her moo. She was an icon—but like many beloved things, she disappeared too soon. Now, after years of customer pleas, Asda has confirmed her return.
Daisy Returns to Asda Killingbeck
Daisy has been reinstalled at Asda Killingbeck in Leeds, now perched above the dairy section on top of the fridges. She is not alone: Asda has also brought back the chickens, which sit in shacks above the eggs, and a banana tree with three parrots in the fruit and veg aisle. The bakery bell is also making a comeback, ringing to signal freshly baked goods.
While the animals have debuted in Leeds, Asda plans to bring Daisy to more stores nationwide later this year. The move is part of Asda's largest refresh in recent years, with over 400 new food and drink lines launched across bakery, fresh meat, frozen, and food-to-go sections. Dedicated greengrocers are returning to produce aisles, and families can pick up free fruit for children at any Asda Superstore.
Customer Response and Broader Trends
Rachel Eyre, Asda's chief customer officer, said: 'A key part of Take a Fresh Look is bringing back the Asda personality customers know and love, so it feels fitting that the return of Daisy and friends is happening in the heart of Yorkshire.' She added that small touches like these, combined with new products and greengrocers, have received a positive response.
This follows Tesco's revival of its iconic Value stripes earlier this year. Meanwhile, Waitrose has added 16 new bakery items and brought back popular cookies. In other supermarket news, Nestlé axed a popular cereal, and a beloved Aussie snack has launched in UK stores for the first time.
Asda's nostalgic revival taps into 90s childhood memories, promising to delight shoppers across the country.
