Sofia, the Bulgarian capital, is quietly establishing itself as one of Europe's most compelling yet underrated destinations, drawing 343,000 British travellers in 2025—a fraction of Spain's 18 million annual visitors, according to travel statistics. This disparity is precisely why Sofia appeals to those seeking authentic experiences without the crush of mass tourism.
Why Sofia stands out
Situated 1,840 feet above sea level at the northern foot of Vitosha Mountain, Sofia offers stunning mountain views, friendly locals, and remarkably low prices—a pint of beer costs around £1.50, and a 2-litre supermarket bottle is similarly priced. With a population just over one million, the city is compact yet packed with attractions.
History enthusiasts can explore the Roman ruins at Serdika, accessible via the immaculately clean metro, with unlimited free entry. Culture lovers will appreciate the Sofia City Art Gallery, which charges only £3.50, while families can enjoy the Museum of Illusions (£5) and a generously sized waterpark located about 20km from the city centre.
Cultural highlights and festivals
Sofia is home to the neo-Byzantine St Alexander Nevsky Cathedral, built in the 1840s and one of the largest Christian churches by volume in the world. Its golden onion domes are a must-see, and the city's galleries, museums, and churches seem endless.
The city is also trending with matcha bars and festivals, notably A to Jazz, a free jazz event that this year hosted over 20 international artists. For panoramic views, hop on the 63 bus to Golden Bridges, a popular hiking spot reachable in 45 minutes.
Dining and nightlife
Traditional tavernas serve hearty portions of Bulgarian cuisine. Raketa Rakia Bar is a must-try, offering dishes like tarator (a savoury yoghurt-based cucumber soup) and kebapche (spiced grilled minced meat with lyutenitsa, a tangy vegetable relish). Rakia, the region's fruit brandy, averages around 40% alcohol and should be consumed responsibly—it hits harder than expected. Booking ahead is essential, as walk-in spaces are limited.
Moma offers traditional food with a modern twist, while Made In Blue is a local favourite for al fresco dining. For drinks, Tony's near Sofia University is a hidden gem, serving beer, cocktails, coffee, and alcohol-free options with complimentary snacks, all under £4. Jazz Bar and Sputnik offer similar vibes and prices.
Practical travel information
Ryanair and Wizz Air operate direct flights from London to Sofia, with return fares starting at £41. Accommodation options include Art Hotel 158 (doubles from £50), DOT Sofia (deluxe studios from £85), and Hyatt Regency Hotel (doubles from £130).
Freelance journalist Shaunelle Harrydass-Clark, a frequent visitor, notes: 'Sofia may be 1,840ft above sea level, but it's not often high on lists of European capitals to visit. Still, this city of just over one million has plenty to offer including stunning mountain views, friendly locals and beers from £1.50.'
