With half term upon us and the summer holidays just around the corner, London parents are seeking ways to keep their children entertained without overspending. Fortunately, the government-funded Great British Summer Savings Scheme offers discounted days out for families this summer.
What is the Great Summer Savings Scheme?
Running from June 25 to September 1, the scheme slashes VAT from 20% to 5% on a range of children's activities. It is expected to cost around £300 million and includes discounts on children's restaurant meals, theatre and cinema tickets, and admission to attractions like soft play centres, adventure parks, and theme parks.
How much can families save?
If businesses pass on the full discount, a family of two adults and two children could save:
- £20 off theme park tickets
- £17 off a wildlife park visit
- £11 off a trip to the aquarium
- £9 off circus tickets
- £6 off a farm attraction visit
- £2 off soft play entry
- £2 off children's meals during lunch
- £1.50 off cinema tickets
What is included?
Children's meals must be from a dedicated children's menu and eaten on the premises. Cinema, theatre, exhibition, concert, and show discounts apply only to children's and family tickets. Attraction discounts cover admission tickets at amusement parks, circuses, adventure parks, museums, and similar venues, including adult tickets.
What is not included?
Sports facilities are excluded. Season tickets are only eligible if priced the same as single-entry tickets or cover repeat entry within the scheme period (June 25 to September 1).
Free bus travel for children
Throughout August, children aged five to 15 in England can travel free on local bus services. Prime Minister Keir Starmer said: "When I think about the summer holidays, I think about the Lake District - where I went as a child and later made memories with my own family. I know how precious that time is, yet too many parents feel they have to hold back because the cost of living is still squeezing budgets." He added: "This summer we're cutting the cost of a day out together - free bus travel for children aged five to 15 in England, and VAT slashed on a wide range of kids' attractions - so families can afford more time together."
Chancellor Rachel Reeves said: "Whether it is a fun day out, a family meal or taking advantage of the thousands of amazing attractions across the UK, Great British Summer Savings will support families with the little treats in life while boosting business across the UK. This comes on top of support we've already put in place, including freezing fuel duty, taking £117 off energy bills, freezing prescriptions, fuel duty and rail fares. We are able do this because we have made the right choices, resulting in the UK having the fastest growing economy in the G7, with inflation going down." She added: "I know the cost of living is still a number one concern for households. Our economic plan is the right one, supporting families and businesses and building a stronger and more secure Britain."
