When planning a Finnish escape, thoughts often turn to Helsinki or the Arctic wonders of Lapland. Yet for 2026, savvy travellers are setting their sights on a different, often overlooked urban gem: Tampere.
Why Tampere is Finland's Must-Visit City for 2026
Nestled between two vast lakes on Finland's southern coast, Tampere has been awarded the prestigious title of European Capital of Smart Tourism for 2026. Dubbed the country's 'second capital', it offers a compelling blend of culture, history, and stunning natural scenery that rivals its more famous counterparts.
Metro lifestyle reporter Eleanor Noyce, who recently visited, describes it as "almost like the Manchester of Finland", noting it's a mere 90-minute train journey from Helsinki.
The Heartbeat of Sauna Culture
No visit to the self-proclaimed sauna capital of the world is complete without experiencing this cornerstone of Finnish life. The city boasts over 70 public saunas, with traditions that run deep—from births to funeral rites.
Options are wonderfully varied:
- Kaupinoja Sauna: For a classic lakeside experience with a cold plunge in Lake Näsijärvi, costing just £10.
- Sauna Restaurant Kuuma: An urban option where a sauna session can be followed by a hearty breakfast (from £11).
- Rajaportti Sauna: The oldest public sauna in Finland, celebrating its 120th birthday. Built from stone, entry is £6.
Remember the etiquette: the person nearest the coals typically controls the steam, but always asks others first.
Beyond the Steam: Attractions for Everyone
Tampere's appeal stretches far beyond its steamy rooms. Culture enthusiasts can visit the world's only Moomin Museum (£15 entry), centred around a magnificent two-metre-high Moomin House. Thrill-seekers can look forward to Konect, a new rollercoaster at Särkänniemi Amusement Park designed for riders as short as one metre. For high culture, the Tampere Opera marks its 80th anniversary in 2026 with a premiere of Verdi's Don Carlos on March 4.
Foodies are spoilt for choice at the Tampere Market Hall, while the cosy Tampereen Vohvelikahvila cafe serves what many call fantastic waffles. For panoramic views, the Pyynikki Park Observation Tower offers movie-like vistas, plus legendary doughnuts.
The UK's Growing Sauna Boom
The allure of Finnish sauna culture is catching on in Britain. The British Sauna Society reports the number of Finnish-style public saunas in the UK doubled from 45 to 90 between early 2023 and 2024, with predictions it would exceed 200 last year. Dubbed a new social hub by Vogue, saunas offer a health-conscious, alcohol-free alternative to the pub, aligning with trends where 43% of 18-34 year olds have given up drinking.
How to Get There from the UK
The most straightforward route pairs Tampere with Helsinki. Ryanair offers direct flights from Stansted to Helsinki from £38 (approx. 3 hours), followed by a scenic 90-minute train to Tampere from £16. While possible to fly via Latvia (from £115, 5-6 hours), the Helsinki route is simpler and offers beautiful views.
With its unique sauna heritage, award-winning tourism, and diverse attractions, Tampere solidifies its position as a premier European destination for the year ahead.
