AFH, a private equity-backed wealth management firm, is exploring a potential sale, according to sources familiar with the matter. The company has hired Fenchurch Advisory and Ardea Partners to advise on the process, which could value AFH at more than £500 million.
Background and Advisors
AFH, which stands for Advice for Health, provides financial planning and wealth management services to individuals and businesses. The firm has been backed by private equity since 2018, when it received a significant investment from Exponent Private Equity. Fenchurch Advisory, a boutique investment bank, and Ardea Partners, a global advisory firm, are now working with AFH to explore strategic options, including a full sale.
Potential Valuation and Interest
The wealth manager could attract interest from larger rivals, private equity firms, and international buyers. A sale could value AFH at over £500 million, reflecting its strong growth and recurring revenue base. The company has expanded through acquisitions and organic growth, building a network of financial advisers across the UK.
AFH reported revenues of £85 million in its most recent fiscal year, with earnings before interest, taxes, depreciation, and amortization (EBITDA) of around £25 million. The firm manages approximately £5 billion in client assets.
The sale process is at an early stage, and no final decision has been made. AFH, Fenchurch, and Ardea declined to comment.



