The BBC and ITV are sharing live coverage of the 2026 World Cup in the UK, with every match from the US, Canada and Mexico available free on TV. However, the broadcasters have adopted contrasting strategies for covering the expanded 48-team tournament.
ITV sets up studio in Brooklyn
ITV presenters Mark Pougatch and Laura Woods are anchoring coverage from a studio in Brooklyn, New York, offering views of the Manhattan skyline and Brooklyn Bridge. The channel’s punditry lineup includes Gary Neville, Roy Keane and Ian Wright.
BBC remains in Salford for early rounds
The BBC has chosen to host coverage from its Salford studio, including for England’s Round of 32 clash with DR Congo on Wednesday evening. Presenters Gabby Logan, Mark Chapman and Kelly Cates lead the team, with pundits such as Alan Shearer, Micah Richards and Wayne Rooney.
The decision has drawn criticism, with some arguing the national broadcaster should be present at one of the biggest TV events of the year. The BBC insists its new immersive studio will “transport viewers to 16 cities across three host nations.” The BBC team could still travel to North America for the quarter-final stage at the earliest.
Financial and environmental factors cited
According to the BBC, the decision to stay in Salford is driven by a combination of financial and environmental considerations. Covering an expanded 48-team tournament across three countries significantly increases costs and logistical complexity. Remaining at the BBC Sport base in Salford also reduces air travel, supporting the corporation’s efforts to cut its carbon footprint.
The BBC maintains an on-the-ground presence with commentators at matches. Should England beat DR Congo, their Round of 16 clash against Mexico will air on the BBC, while a quarter-final would be on ITV and a possible semi-final back on the BBC. Both channels will show the final on July 19.
