Sainsbury's has introduced a new feature called PickyBits for its Nectar loyalty program customers, enabling them to rate deli products and earn additional points. The initiative aims to boost customer engagement and provide valuable feedback on the supermarket's deli offerings.
How PickyBits Works
Nectar cardholders can now scan a QR code on deli product packaging or in-store displays to access the PickyBits platform. There, they can rate items on a scale of one to five stars and leave comments. Each rating earns customers 10 Nectar points, with a limit of 50 points per week. The program covers a range of deli products, including meats, cheeses, olives, and prepared salads.
Customer Response and Benefits
According to Sainsbury's, early feedback has been positive, with thousands of ratings submitted in the first week. The supermarket chain hopes to use the data to improve product quality and selection. A Sainsbury's spokesperson said: 'We're always looking for ways to listen to our customers, and PickyBits gives them a direct voice in shaping our deli range.' Customers appreciate the opportunity to earn points while sharing their opinions.
Impact on Loyalty Program
The launch is part of a broader strategy to enhance the Nectar loyalty scheme, which already offers points on purchases and partner deals. By integrating interactive features like PickyBits, Sainsbury's aims to increase customer retention and gather real-time insights. The program is available in all Sainsbury's stores across the UK.
