A beauty editor has revealed a common make-up mistake she didn't realise she was making every morning, and how e.l.f. Cosmetics helped fix it. The mistake involved applying concealer too close to the eyes, which can actually highlight dark circles rather than hide them.
The Mistake: Applying Concealer Too Close to the Eyes
According to the article on LondonWorld, the editor had been applying concealer directly under her eyes in a thick layer, which resulted in a creased and cakey look. She noted that this technique can draw attention to the under-eye area, making dark circles appear more prominent.
Make-up artists recommend applying concealer in a triangle shape below the eyes, leaving a small gap between the lower lash line and the concealer. This technique helps to brighten the area without emphasising fine lines or puffiness.
How e.l.f. Cosmetics Helped Fix the Issue
The editor turned to e.l.f. Cosmetics for a solution. She specifically used the e.l.f. Hydrating Camo Concealer, which provides full coverage without drying out the skin. The concealer is infused with hyaluronic acid, which helps to hydrate the delicate under-eye area.
She also used the e.l.f. Precision Concealer Brush to apply the product, which allows for more controlled and precise application. By using the brush to blend the concealer in a triangular shape and setting it with a light dusting of powder, she achieved a smoother and more natural finish.
According to the article, the key is to let the concealer sit for a minute before blending, so it warms up and blends more seamlessly into the skin.
Impact on Daily Routine
Since making this adjustment, the editor reported that her under-eye area looks brighter and more awake, and the concealer lasts longer without creasing. She emphasised that small changes in technique can make a significant difference in the overall make-up look.
The article highlights that many people make the same mistake, and that proper application techniques can enhance the effectiveness of any concealer product.
