Fashion enthusiasts are ditching raffia totes in favor of colorful jelly bags this summer. The 1990s-inspired plastic accessories have made a comeback with a modern twist for 2026, appearing in candy-colored hues from translucent blues and greens to yellows and reds. Both affordable and designer brands are embracing the trend, offering practical and playful options for every occasion.
High Street and Designer Labels Lead the Trend
On the high street, H&M and Kurt Geiger are at the forefront of affordable jelly bag styles for summer. H&M’s Net Shopper, priced at £19.99, comes in a stylish forest green or light brown, featuring a spacious design with top handles for easy carrying. Kurt Geiger’s Jelly Kensington Crystal Bag, retailing at £199, offers a violet quilted design with an eagle head flap and sparkles, suitable for weddings and festivals. Designer labels like Diesel, Farm Rio, and Staud have also created chic interpretations, such as totes and shoulder bags in updated jelly fabric.
Versatile Styles for Every Need
Jelly bags come in various forms, including mesh shoppers, flower-embellished shoulder bags, and minimal totes. They cater to different uses, from wedding guest bags that are small yet functional to poolside bags that hold towels and sunscreens. The trend appeals to those seeking a nostalgic nod to the 90s with a contemporary feel.
Top Picks for Summer 2026
Among the recommended options, the Dolce Vita Toast Jelly Tote Bag (£90) is described as an ode to original clear jelly shoes, perfect for poolside or as a neutral accessory. Farm Rio’s Blue Jelly Flower Bag (£210) combines floral appliqué with jelly for a floaty yet practical wedding-guest bag. Diesel’s 1DR-Iconic Shoulder Bag (£172) features a translucent blue design with a chunky detachable chain and a hidden cotton drawstring pouch. STAUD’s Christos Large Leather-trimmed PVC Tote (£435) offers a durable PVC construction with leather trims and a removable zipped pouch, suitable for laptops, gym kits, or beach essentials.
Practical and Easy to Maintain
Jelly bags are noted for their easy maintenance; they can be cleaned with a damp cloth. According to the article, H&M’s Net Shopper is described as “easy to keep clean, too; just wipe it down with a damp cloth.” This practicality adds to their appeal for everyday use and travel.
