Five Iron Golf, one of the world’s fastest-growing sports entertainment brands, officially opened its first UK venue at Broadgate, London, on July 9, 2026. The 6,900-square-foot venue at 1 Finsbury Avenue anchors the ground floor of British Land’s Broadgate campus and marks the company’s debut in England.
From New York to London
Founded in 2017 with a single location featuring four simulators on Fifth Avenue in New York City’s Flatiron District, Five Iron Golf took its name from its birthplace: the “Five” from Fifth Avenue and the “Iron” from Flatiron. Today, the company operates the largest indoor golf league in the world, with more than 40 locations across 16 US states and five countries.
Venue features and technology
The Broadgate venue features eight Trackman golf simulators, Five Iron’s multi-angle camera technology for real-time swing feedback, and access to more than 440 world-famous golf courses, including 68 PGA Tour venues. The technology measures more than 40 swing and ball-flight data points. Players can join tournaments and leagues, competing against golfers worldwide for cash prizes, luxury holidays, and rewards via the Five Iron app.
Additional amenities include professional coaching, instruction, and club fitting services, complimentary premium Callaway golf clubs, membership options, flexible event spaces for corporate functions and celebrations, a full-service bar and premium restaurant with a locally inspired menu, big-screen TVs showing live sport including Premier League football and Formula 1, floor-to-ceiling windows, a private terrace, and open-plan social spaces.
Expansion plans
The Broadgate venue is the first under a 10-site franchise agreement led by UK CEO Eric Parker, who will spearhead the brand’s growth throughout the UK. “As one of Five Iron Golf’s earliest supporters, I’ve watched this brand redefine what golf can be,” Parker said. “London has been ready for a more modern, inclusive approach to the game, one that welcomes everyone, from serious players to after-work social groups. We’re thrilled to bring that to Broadgate and create a space where people connect through sport and hospitality.”
International milestone
Jared Solomon, Co-Founder and CEO of Five Iron Golf, said: “London represents a defining moment for our international expansion. We’ve built something that goes far beyond golf, it’s about creativity, community and connection. Bringing that spirit to one of the world’s most dynamic cities, alongside a partner like Eric who deeply understands our brand, is incredibly exciting.”
