Farmers Weekly Editor Defends Brand Against The Archers Comparison
Farmers Weekly Editor Responds to The Archers Critique

The cast of The Archers: Live at 75 national stage tour. Photograph: Steve Ullathorne

Letters

Farmers Weekly keeps The Archers well-informed

Andrew Meredith, the editor of Farmers Weekly, responds to Felicity Cloake’s celebration of the radio programme to mark its 75th year. Plus a letter from Toby Wood

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Felicity Cloake’s excellent article about The Archers, marking its 75th anniversary, had one discordant note ( ‘I’m an absolute gurner. I’m worried’: The Archers stars on their flower power stage show, 26 May). She implied that Farmers Weekly may not count as a very substantial publishing brand when measured against the Guardian. Perish the thought. My excellent team write articles that are as substantial as brown sourdough sprinkled with bran flakes.

Here are just three of the things we’ve published this week: an update on the tax treatment of ecosystem services, analysis of the nascent promise of biostimulants for maize crops, and an opinion column bemoaning morning sickness being triggered by duck poo. If that doesn’t butter your parsnips, you’re beyond help.

Andrew Meredith
Editor, Farmers Weekly

Congratulations to The Archers on celebrating 75 years of harmless radio entertainment. I shall pop into the Bull and toast the long-running soap with a pint of Shires, apparently the only drink available, since lager, stout, mild and craft beers are never mentioned.

Toby Wood
Peterborough

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