Category : Search result: sports innovation


Seismic Waves to Unlock Soil Health Secrets

A breakthrough project using seismology promises to 'see' into soil, boosting yields and cutting pollution. Could this be the holy grail of sustainable agriculture?

TNT Sports loses Champions League and rugby rights

TNT Sports suffers a double blow as it loses UK rights to the Champions League and international rugby. Analysis reveals the broadcaster's strategy to balance the books and future challenges.

Cricket and Rugby Union Surge in UK Popularity

New EY research reveals cricket and rugby union have surged into the UK's top 10 most popular sports, signalling a shift in fan engagement. Discover the full rankings and insights.

LIV Golf Forces PGA Tour to Raise Prize Money

LIV Golf's format change to 72 holes marks strategic evolution rather than defeat. Discover how the disruptor forced golf's establishment to adapt and increase player earnings.

Sports Quiz: Ashes Defeats, Arsenal Goals & Medals

Challenge your sports knowledge with our weekly quiz. Covering cricket's Ashes, Arsenal's goals, Deaflympics medals, and major events in football, rugby, and motor sport. Take the test now!

Keeps Secures £1.2M Funding from Investor Rush

London-based sports platform Keeps closes £1.2 million funding round as investors target sports sector. Discover how this impacts UK sports technology investment landscape.

Bull Riding Enters Sports Science Era Amid Boom

Rodeo is transforming as bull riding embraces sports science. Discover how modern training methods are revolutionising this traditional sport while preserving its rugged heritage.

Sky Sports TikTok for women fails after 3 days

Sky Sports' Halo TikTok channel aimed at female fans was scrapped after just three days amid accusations of sexism. Discover why sports marketing needs fundamental change.

UK startups sold to US giants in exit crisis

Britain's thriving startup scene faces a crisis as 94% of successful exits go to American acquirers. Discover why UK founders are forced to sell abroad and how to bring back the Great British exit.

Britain's Innovation Lesson From Elon Musk

Elon Musk's philosophy of treating failure as essential iteration offers crucial lessons for UK engineering and innovation. Discover how Britain can embrace bold experimentation.

Future of Global Sports Leagues: Three Models Clash

Explore the clash between European, US, and centralised sports league models. Discover which hybrid system is attracting global investment and reshaping the future of sport. Read the analysis.

Amex: Sponsorship Strategy Wins Gen Z Customers

American Express reveals over 60% of new cardholders are Millennials and Gen Z, attributing success to sports and music sponsorship strategy. Discover how they're winning younger customers.

ESPN's dramatic shift after Trump interview

ESPN's controversial Donald Trump interview on the Pat McAfee Show marks the definitive end of its progressive era. Explore the network's transformation from woke to Trump platform.

Paralympics consider transgender women ban

IPC prepares for potential ban on transgender women in Paralympic sports, following Olympic movement's lead. Science to guide decision ahead of 2026 Winter Games.

Student arrested for antisemitic attack on Dave Portnoy

A Mississippi State University student faces charges after yelling antisemitic slurs and throwing coins at Barstool Sports founder Dave Portnoy during a pizza review. Discover the full story and Portnoy's response to rising antisemitism.

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