Why Mascots Are Sport's Next Big Branding Opportunity
Sports mascots are evolving into vital branding tools. Discover how characters like Gritty drive profit, fan engagement, and cultural relevance for modern teams.
Category : Search result: mascot branding
Tesco's 'Evergreen Tree' Sparks Christmas Debate
Tesco faces criticism for branding a Christmas tree as 'evergreen', sparking a social media debate involving politicians and shoppers. Discover the full story and the supermarket's response.
Aviva signs £4.5m per season stadium deal
Insurance giant Aviva has renewed its sponsorship of Dublin's Aviva Stadium until 2030 in a deal worth £4.5m per season. Discover how this compares to other UK stadium deals.
Southampton mascot ejected from FA Cup match
In an unprecedented FA Cup incident, Southampton's mascot Sammy Saint was dramatically expelled from the match for unsaintly conduct, leaving fans and players in disbelief.
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