Clementines rebranded as 'Easy Peelers' in fruit shake-up
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.
The humble clementine is undergoing a major rebrand to 'Easy Peelers', a move reflecting consumer habits and marketing strategy. Discover the story behind the fruit's new identity.