Category : Search result: Saudi sponsorship


How Brands Can Win at the 2026 World Cup

With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.

Mastercard Sponsors London City Lionesses

Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.

LA 2028 Olympics Sponsorship Tops $2bn Milestone

The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.

Gambling firms' £2bn ad spend sparks tax row

British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.

Trump's Saudi courtship sidelines Israel

Analysis of how Trump's transactional foreign policy, marked by lavish treatment of Saudi Arabia and massive investment deals, is shifting US Middle East priorities away from Israel.

Trump, Ronaldo & MBS: Football's Political Stage

Donald Trump's White House meeting with Cristiano Ronaldo and Mohammed bin Salman raises serious questions about football's role in global politics. Discover the implications for the 2034 World Cup.

British Museum ends tobacco sponsorship deal

The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.

Trump earns son's respect with Ronaldo meeting

Donald Trump joked he gained Barron's respect after arranging a White House meeting with Cristiano Ronaldo during Saudi Crown Prince's dinner. Discover the political and sporting implications.

Trump-MBS Reconciliation: Khashoggi Legacy Fades

As Trump welcomes Saudi Crown Prince Mohammed bin Salman to Washington, Jamal Khashoggi's murder warning about press freedom erosion resonates across American media. Read the full investigation.

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