Category : Search result: Olympic sponsorship


How Brands Can Win at the 2026 World Cup

With a $17bn economic impact, the 2026 FIFA World Cup across the US, Canada and Mexico offers a huge marketing opportunity. Discover how brands can connect authentically through purpose, experience and local culture.

Mastercard Sponsors London City Lionesses

Mastercard becomes official payments partner for London City Lionesses, joining Nike in backing the ambitious Women's Super League club. The deal promises unique fan experiences.

LA 2028 Olympics Sponsorship Tops $2bn Milestone

The Los Angeles 2028 Olympic Games have secured over $2bn in sponsorship revenue, exceeding targets ahead of schedule. Discover how major brands are backing the event and the innovative changes planned.

New Hotel Planned at Wembley Stadium Steps

London developers reveal plans for a new hotel at the foot of Wembley Stadium's Olympic Steps. The project promises a larger public square and construction could start in 2026.

Gambling firms' £2bn ad spend sparks tax row

British gambling companies spent £2bn on advertising last year, outstripping tax revenues and sparking calls for Chancellor Rachel Reeves to increase industry taxes in the budget.

Golovkin Elected World Boxing President

Former middleweight champion Gennady Golovkin is set to lead World Boxing, aiming to restore integrity and secure the sport's Olympic future for LA 2028.

Olympic Official's Hope for Afghan Girls' Sport

Exclusive: IOC's Samira Asghari reveals her fight to negotiate with the Taliban for Afghan girls' access to sport. Discover her 'never give up' message and roadmap to LA 2028.

British Museum ends tobacco sponsorship deal

The British Museum terminates its controversial 15-year partnership with Japan Tobacco International following government intervention and WHO guideline breaches. Discover the implications for cultural funding.

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