Sky Sports axes Halo TikTok after sexism backlash
Sky Sports has shut down its female-targeted TikTok channel Halo just three days after launch following widespread criticism of patronising content. Discover what went wrong.
Category : Search result: AI in sports marketing
Future of Global Sports Leagues: Three Models Clash
Explore the clash between European, US, and centralised sports league models. Discover which hybrid system is attracting global investment and reshaping the future of sport. Read the analysis.
Hayling Island: A Coastal Gem Near London
Discover Hayling Island, a stunning escape less than two hours from London. Explore miles of award-winning beaches, rich history, and world-class water sports for the perfect day trip or weekend.
Cricket's real problem isn't formats - it's marketers
As The Ashes approaches, a sports expert argues cricket's soul is being lost to marketers chasing new formats and audiences. Discover why the game needs smarter marketing, not reinvention.
FIFA praised for endorsing global peace campaign
FIFA receives widespread praise for endorsing peace campaign ahead of World Cup qualifiers. Global football body takes stand for unity. Read the full story.
John Lewis Christmas Ad Faces Consumer Backlash
Guardian readers criticise John Lewis's Christmas advert as a cynical ploy exploiting family values to drive sales, questioning its portrayal of gender roles and masculinity.
Amex: Sponsorship Strategy Wins Gen Z Customers
American Express reveals over 60% of new cardholders are Millennials and Gen Z, attributing success to sports and music sponsorship strategy. Discover how they're winning younger customers.
ESPN's dramatic shift after Trump interview
ESPN's controversial Donald Trump interview on the Pat McAfee Show marks the definitive end of its progressive era. Explore the network's transformation from woke to Trump platform.
Weekly Sports Quiz: Ashes, All Blacks & Tennis
Challenge your sports knowledge with this week's quiz covering cricket's Ashes, rugby's All Blacks stars, tennis paydays and more. Can you score full marks?
Paralympics consider transgender women ban
IPC prepares for potential ban on transgender women in Paralympic sports, following Olympic movement's lead. Science to guide decision ahead of 2026 Winter Games.
Punter Podcast: Cheltenham November Meeting Preview
Tom Marriott and Bill Esdaile return with Episode 56 of The Punter Podcast, previewing Cheltenham's November Meeting across three days of racing action. Tune in now!
Volleyball World Boss Praises CVC's Global Sport Group
Volleyball World CEO Ugo Valensi reveals the immediate benefits of joining CVC's $14bn Global Sport Group. Discover how this partnership is reshaping sports marketing and commercial strategy.
2025 Christmas Ads Review: AI Coke to John Lewis
Explore our review of 2025's Christmas adverts from John Lewis to AI-generated Coca-Cola. Discover how economic pressures and new tech shape festive marketing.
Student arrested for antisemitic attack on Dave Portnoy
A Mississippi State University student faces charges after yelling antisemitic slurs and throwing coins at Barstool Sports founder Dave Portnoy during a pizza review. Discover the full story and Portnoy's response to rising antisemitism.
Parents lead abuse in Australian grassroots sport
Shocking national study exposes widespread abuse and bullying in Australian grassroots sports, with parents identified as primary perpetrators. Discover the impact and solutions.
MLB Pitcher Ortiz Released on $500k Bail in Gambling Case
MLB pitcher Luis Ortiz released on $500,000 bail after allegedly accepting bribes to influence games. The gambling scandal rocks baseball as investigation continues.
Turkey suspends 1,024 players in betting probe
Turkish football faces a moral crisis as 1,024 players are suspended and eight individuals arrested in a widespread investigation into alleged match betting. Discover the full story.
Lamborghini Temerario: 920hp Hybrid Supercar Review
Exclusive first drive of Lamborghini's Huracan successor. 920hp twin-turbo V8 hybrid hits 213mph. Is this £260,035 supercar worth the wait until 2027?
Dallas Cowboys Star Marshawn Kneeland Dies at 24
The American football community is reeling after Dallas Cowboys defensive end Marshawn Kneeland tragically passed away at just 24 years old, leaving teammates and fans devastated.
Dallas Cowboys Rookie Marshawn Kneeland Dies at 24
The American football world is reeling after the sudden death of Dallas Cowboys defensive end Marshawn Kneeland, a promising rookie whose life was tragically cut short at just 24 years old.
Spoelstra's Fiery Rant After Miami Heat Home Loss
Miami Heat head coach Erik Spoelstra unleashes explosive post-game tirade following disappointing home loss, questioning team's competitive fire and demanding immediate improvement.
Chloe Kelly surprises London schoolgirls with football visit
Football sensation Chloe Kelly surprises London schoolgirls with an unforgettable training session and motivational talk, championing women's sports and education.
Brothers on Three: West Point Rugby Film Premieres
A powerful new film exploring brotherhood, military life and rugby passion premieres, telling the inspiring true story of West Point cadets navigating duty and dreams.
Southgate's leadership book slammed as 'self-justification'
The England manager's new leadership book faces scathing criticism for deflecting responsibility and failing to address key tournament failures in what reviewers call a masterclass in evasion.
Gary Neville's Shocking Sunderland vs Arsenal Prediction
Former Manchester United legend Gary Neville makes a surprising Premier League forecast that's got everyone talking ahead of this weekend's crucial fixtures.
Earps Shirt Fiasco Sparks Women's Sport Debate
The controversial handling of England goalkeeper Mary Earps' replica shirt sales has ignited vital conversations about commercial investment and cultural respect in women's football.
World Series TV Ratings Hit Historic Low
The 2025 World Series between LA Dodgers and Toronto Blue Jays recorded the smallest television audience in history, raising alarm bells across Major League Baseball about the sport's declining popularity.
Super League Basketball Rejects "Illegal" BBF Deal
British Basketball Federation faces fierce opposition as the British Basketball League rejects what it calls an 'unlawful' agreement, escalating tensions in UK basketball governance.
Forest owner Marinakis on trial in Greece over violence
Greek shipping magnate and football club owner Evangelos Marinakis stands trial alongside 142 fans over alleged sports-related violence in landmark case shaking European football.
FBI Probes UFC Betting Scandal Involving Bulgarian Fighter
The FBI has launched a sweeping investigation into suspicious betting patterns surrounding a recent UFC fight involving Bulgarian fighter Asen Asenov, sending shockwaves through the combat sports world.
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