The organisers of the Brisbane 2032 Olympic and Paralympic Games have officially revealed their core slogan, setting the tone for the event seven years ahead of the opening ceremony. The chosen motto, 'Believe, Belong, Become', was unveiled by the Brisbane Organising Committee for the 2032 Olympic and Paralympic Games (BOCOG).
The Vision Behind the Three Words
According to the committee, the succinct phrase is designed to encapsulate the aspirational journey for all involved – from athletes and volunteers to the host communities across Queensland and the global audience. Each word carries a specific weight in the overarching narrative for the Games.
'Believe' speaks to the power of sport and the shared ambition required to stage a successful event. 'Belong' focuses on inclusivity and the creation of a welcoming environment for everyone. Finally, 'Become' points towards the legacy, encouraging personal and collective growth inspired by the Olympic and Paralympic spirit.
A Collaborative and Forward-Looking Process
The slogan was not created in isolation. BOCOG President, former Queensland Premier Annastacia Palaszczuk, emphasised that the motto resulted from extensive consultation. The process involved discussions with a wide range of stakeholders, including all three levels of Australian government, the Australian Olympic Committee (AOC), Paralympics Australia, and the International Olympic Committee (IOC).
This collaborative approach aimed to ensure the slogan resonated locally while maintaining global appeal. The reveal marks a significant milestone as the organising committee transitions from early planning phases into a more public-facing period of promotion and engagement.
Setting the Stage for the Brisbane 2032 Legacy
The early announcement of the slogan, years before the Games, is a strategic move. It provides a consistent thematic pillar for all future communications, branding, and legacy projects. The focus on concepts like belonging and becoming directly ties into long-term goals for infrastructure, community sport, and social cohesion in Queensland.
With the slogan now public, the Brisbane 2032 committee will begin weaving the 'Believe, Belong, Become' message into its ongoing work. The next major step for the organisers is the submission of the first official 'Games Foundation Plan' to the International Olympic Committee, due by the end of 2025. This document will outline initial operational strategies and budgets for the event.
The unveiling signals that Brisbane and Queensland are steadily moving from successful bidders to active hosts, building a narrative they hope will define a memorable and transformative Games in 2032.
