West Ham United have emerged as the frontrunners to secure the signature of prolific Union SG striker Promise David in the upcoming January transfer window, according to fresh reports.
Hammers Identify Key Striking Target
The East London club, enjoying improved form under manager Nuno Espirito Santo, is actively seeking a long-term striking solution. While summer signing Callum Wilson has impressed—scoring twice in the recent 2-2 draw against Bournemouth—his one-year contract and age of 33 highlight the need for a younger alternative.
All attention has now turned to 24-year-old Nigerian forward Promise David. Currently playing for Belgian side Union SG, David has enjoyed a sensational start to the season, netting six league goals and two in the Champions League. His overall record for the club is formidable, with 33 goals in 61 appearances, complemented by five assists.
A Bargain for a Proven Goalscorer
David represents an attractive proposition for Premier League clubs, combining a relatively modest valuation with proven quality at a high level. His estimated market value is around £11 million, but his performances are expected to drive the asking price higher.
TeamTalk reports that Union SG could be tempted by offers exceeding £17.5 million, a figure considered a bargain for a player with his goal-scoring pedigree in Europe's premier club competition. West Ham face competition from fellow English sides Leeds United and Wolverhampton Wanderers, who are also monitoring the situation.
The striker's profile offers something currently lacking in the Hammers' squad: a blend of raw pace and physical power, making him a potentially transformative signing.
Ivan Toney Presents Experienced Alternative
While David is a younger, promising option, West Ham are also considering a move for experienced England international Ivan Toney. The former Brentford star moved to Al-Ahli in the Saudi Pro League in summer 2024, where he has continued his prolific form with 41 goals in 61 games.
Toney boasts a proven Premier League record, having scored 36 goals in 83 appearances for Brentford. Reports suggest he could be available for around £22 million, presenting Nuno with a clear choice between the exciting potential of David and the reliable, top-flight experience of Toney.
With the primary objective being to secure West Ham's status in the Premier League, the acquisition of a new centre-forward in January is now a critical priority for the club's hierarchy.
