In an innovative response to London's pressing housing shortage, a dated office building in West London is undergoing a remarkable transformation that will see it reborn as 159 modern residential apartments.
The prominent Brentford landmark, formerly known as Sentry House and located at 301-325 High Street, has stood vacant for years. Now, developers have secured permission to breathe new life into the structure, converting the disused office space into much-needed housing for the capital.
Strategic Location Meets Modern Living
The development's position in Brentford offers residents exceptional transport connections, with Brentford railway station and key bus routes just moments away. The area has become increasingly popular with young professionals and families drawn to its riverside location and improving amenities.
The conversion project represents a growing trend across London where underutilised commercial buildings are being repurposed to address the city's chronic housing deficit without the need for completely new constructions.
Preserving Character While Creating Homes
Unlike many new developments that replace existing structures, this conversion maintains the building's original facade and core structure. This approach not only preserves local architectural character but also represents a more sustainable form of development by reducing construction waste.
The project will deliver a mix of studio, one-bedroom, and two-bedroom apartments, catering to different segments of the housing market. Many units are expected to feature private balconies or terraces, capitalising on the building's favourable aspect.
A Model for Future Development?
This type of office-to-residential conversion has gained significant traction in recent years, particularly since the pandemic changed working patterns and left many commercial buildings underoccupied. Such projects offer a pragmatic solution to two pressing urban issues simultaneously: redundant office space and insufficient housing supply.
Local authorities across London are increasingly viewing similar conversions as a valuable tool in their planning strategies, balancing the need for new homes with concerns about overdevelopment and preserving community character.
The Brentford conversion is scheduled for completion within the next two years, adding nearly 160 households to this thriving West London neighbourhood and setting a precedent for similar regeneration projects across the capital.
