Plans to demolish the Masons Arms pub in Kensal Green and redevelop the site have been branded “an absolute disgrace” by local residents. The historic pub, built in the mid-1800s and located on Harrow Road in North London, has been closed since 2024. London-based developer LJ Developments has submitted plans to Brent Council to build a new six-storey building, which would include a new pub on the ground floor and 26 flats spread across five floors above.
Community Outcry
The proposal has received more than 80 objections from residents, who argue that demolishing the historic pub would be “a profound loss” for the area. One resident stated, “Is nothing sacred in the plight of profit? This is an historic landmark with beautiful and rare interior design. Kensal Green doesn't need a couple of tiny overpriced flats in the place of what makes London great.” Another added, “The current situation presents a false binary choice between a neglected building and total demolition. The deterioration appears to have been allowed, and developers have made no attempt to remove graffiti despite requests.”
CAMRA Objects
The Campaign for Real Ale (CAMRA) has also “strongly objected” to the plan, describing The Masons Arms as “an historic pub” that has served the community for over a century. CAMRA’s objection notes that the pub’s “long-standing presence, architectural character, and relationship with nearby heritage assets, including the Grade II listed horse trough and the Grade I listed Kensal Green Cemetery wall, give it clear historic and townscape value.” Although the building is not listed, national planning policy recognises that non-designated heritage assets can still hold local historic significance.
Support for Redevelopment
Despite the opposition, the proposal has also received 17 supportive comments. Some residents believe that regeneration “is sorely needed” due to the pub’s current condition, which has led to “squatters, fly-tipped rubbish, and fires being lit.” One resident commented, “The inside of the building has several severe structural defects which would render renovation unviable.”
Developer's Vision
LJ Developments claims the project aims to “sensitively re-develop” the pub while bringing “social and economic benefits” to the area. The new pub would be reimagined as a “modern, multipurpose venue” combining traditional character with modern accessibility and sustainability. The bar and dining room would offer food and drink throughout the day, along with a second space for coffees, dining, remote work, or socialising. The 26 flats above would include nine one-bedroom, nine two-bedroom, and eight three-bedroom apartments, all with private balconies facing south towards Kensal Green Cemetery.
Next Steps
The scheme will be reviewed by Brent Council’s planning committee in due course, which will determine whether to grant approval. The decision will weigh the loss of a historic landmark against the potential benefits of new housing and a revitalised pub.
