New research has revealed a clear majority of the British public are against using taxpayer money to bail out professional football and rugby clubs facing financial peril.
Strong Public Opposition to Financial Rescue
Exclusive polling conducted by Ipsos for City AM shows that 67 per cent of British adults believe football teams should not seek government handouts when they encounter off-pitch difficulties. A similarly high figure of 66 per cent oppose public funds being used to support struggling rugby clubs.
The findings come amid growing scrutiny of government loans issued during the Covid-19 pandemic, with millions yet to be repaid. There is also increasing concern about the so-called 'Americanisation' of British sport, where teams look to the state for financial assistance with projects like new stadiums.
Limited Support Even in Major Crises
The data, gathered from 1,000 respondents, indicates that public support for intervention is low even in extreme circumstances. Fewer than 40 per cent believe taxpayer money should be used to rescue clubs during a major crisis like a pandemic. This support plummets to just 20 per cent for leagues grappling with issues like falling broadcast income.
Professor Rob Wilson, a sports finance expert, told City AM: "The data reflects a mature and pragmatic public view that football and rugby clubs – and professional teams in general – are commercial entities and should be treated as such." He added that while sport's cultural value is recognised, it should not justify covering financial mismanagement with public cash.
Accountability and Conditions for Any Aid
The research, conducted in early January 2026, highlights a firm belief in accountability. Almost half of respondents disagree that clubs should receive equal financial aid from the government regardless of an owner's wealth if they hit trouble.
"The public understands that administration is not an accident but the result of long term decisions by owners and directors," Professor Wilson explained. "Responsibility is expected to sit with those who control the finances rather than the taxpayer."
Support for using public funds is strongest among adults aged 18-34 and diminishes with age. Interestingly, more non-rugby fans (22 per cent) support aiding rugby union than non-football fans (12 per cent) support help for football clubs.
Professor Wilson concluded that the public is not opposed to support in principle but demands stringent safeguards. "People want assurance that clubs cannot access public cash without first demonstrating financial discipline and a credible path to repayment," he said.
