Labour MP Champions Sexual Wellness with Parliamentary Campaign
Samantha Niblett, the Labour MP for South Derbyshire, has launched an unconventional political campaign aimed at making 2026 the "summer of sex." The Blue Labour stalwart, first elected in 2024, seeks to shift political focus toward sexual health and pleasure through parliamentary debate and a unique exhibition in the Palace of Westminster.
Campaign Goals and Parliamentary Ambitions
Niblett's campaign, titled "Yes sex please, we're British"—a playful twist on the 1973 film "No Sex Please, We're British"—aims to address multiple aspects of sexual wellness. The MP emphasizes preventing abuse and violence while raising awareness about how childbirth, menopause, and health conditions impact sexual satisfaction. Her objectives include securing a parliamentary debate this autumn and organizing an exhibition in Portcullis House featuring sex toys, pending approval from authorities and security clearance.
The exhibition concept has raised practical questions about whether toys would be new or donated, with Niblett suggesting MPs might contribute their own items. "This is about taking control of our patriotism, our Britishness," Niblett stated, though the connection between sexual education and national identity remains unclear—whether through union jack-themed items or other patriotic expressions.
Political Context and Historical Parallels
The campaign draws indirect parallels to 1960s counterculture movements that advocated for love over war, though Niblett emphasizes contemporary relevance without psychedelic influences. Her approach comes amid a parliamentary history marked by sexual controversies, including past incidents involving pornographic material on parliamentary devices and high-profile infidelity cases among politicians.
Niblett has collaborated with sextech entrepreneur Cindy Gallop, founder of MakeLoveNotPorn, a website featuring consensual adult content. Gallop describes the platform as "a turn-on" that aids masturbation, though Niblett maintains the campaign's focus on education and wellness rather than explicit content.
Mixed Reactions from Political Colleagues
Responses from fellow MPs have been tepid. Kemi Badenoch publicly dismissed the campaign during Prime Minister's Questions, while Labour MP Tom Hayes argued constituents prioritize cost-of-living issues over sexual wellness discussions. Lucy Powell expressed embarrassment about not owning sex toys, highlighting cultural reservations.
Despite skepticism, Niblett remains undeterred, advocating for sexual self-awareness as foundational to healthy relationships. The campaign continues to develop as she navigates parliamentary procedures and public perception, aiming to normalize conversations about sexual health in political discourse.
