Louise Whitbread, a freelance editor with sensitive skin and a longtime fan of E45, spent 30 days testing the brand's new HydroCell bodycare range. The line includes three products: a smoothing body lotion, a glow-boosting serum spray, and a firming gel cream. Formulated with HydroCell technology, which uses marine active derived from red algae, the range promises intense hydration that outperforms hyaluronic acid, reduces moisture loss, and stimulates the skin's own hyaluronic acid production.
E45 HydroCell Smooth Hydrating Body Lotion
This silky-soft lotion is designed to treat textured skin, with a formula rich in HydroCell and salicylic acid. It is fast-absorbing and provides sensitive-skin-friendly exfoliation. Whitbread noticed improvements in areas like the backs of her arms and post-shaving legs within just a few days of regular use. The lotion has a barely noticeable scent that did not irritate her eczema on hands and ankles, and it leaves no greasy residue. Price: £10.99.
E45 HydroCell Glow Hydrating Body Lotion Serum Spray
At £12.99, this is the most expensive product in the trio but still reasonably priced. Whitbread describes it as a summer staple, featuring a spray format that requires minimal effort to apply. It contains Vitamin C and niacinamide for a glowy, non-shimmery finish. It does not contain glitter particles, avoids the sticky sensation common in other glow products, and won't stain clothes. The fine mist covers large areas easily and dries within seconds. Price: £13.
E45 HydroCell Firm Hydrating Body Lotion Gel Cream
This cooling gel cream is designed to firm and hydrate, targeting skin elasticity loss. Whitbread loved its fuss-free nature: it glides onto skin, absorbs quickly, and keeps skin smooth while caring for sensitive skin. The texture feels luxurious beyond its price tag. This was her favourite product of the range. Price: £10.99.
Overall, Whitbread was surprised by the results, noting that the range delivered on its hydration promises without irritating her sensitive skin. She recommends the products for their effectiveness and affordability.
