Fans of global pop superstar Harry Styles are buzzing with excitement and speculation after a series of cryptic posters appeared in cities around the world, strongly hinting at new music from the singer.
Mysterious Campaign Points to New Music
The intrigue began on January 12, 2026, when artwork bearing the simple phrase 'We Belong Together' was spotted in New York, Berlin, and São Paulo. Each poster reportedly included tantalising messages like 'see you very soon' and 'here we go again'.
Eagle-eyed fans quickly connected the campaign to Styles, especially after the discovery of a corresponding website, webelongtogether.co. The site, while currently empty, features a copyright disclaimer from Sony Music, the singer's record label. Clicking through leads to a contact page for HSHQ, the headquarters for Styles's operations.
London's Notable Absence Fuels Speculation
One glaring omission from the global poster campaign has been the city of London. This has not gone unnoticed by the singer's devoted fanbase, sparking theories that the 31-year-old Hampstead resident is planning something uniquely special for his home country.
Taking to social media platform X, fans expressed their curiosity and hope. One user demanded, "WHERE IS WE BELONG TOGETHER LONDON?", while another speculated, "Paris and London excluded from we belong together promo because Harry is preparing something even more special for us."
Clues and a Long-Awaited Return
The 'We Belong Together' phrase is not entirely new to Styles's recent output. Just a few weeks ago, he posted an eight-minute video commemorating the final show of his Love on Tour at the RCF Arena in Reggio Emilia, Italy, on July 22, 2023. At the clip's conclusion, the same phrase flashed on screen.
Styles has not released new music since his critically and commercially triumphant third album, 'Harry's House', in 2022. That record later won three Grammy Awards. Following an extended tour, which included multiple sold-out nights at Wembley Stadium, the former One Direction member stepped back from the spotlight to focus on acting, appearing in films like Don't Worry Darling and My Policeman.
For now, the exact nature and timing of any potential announcement remain a mystery. However, the coordinated campaign has successfully ignited fervent anticipation among fans worldwide, with UK supporters eagerly awaiting what special plans Styles might have in store for London.
