The Ultimate Brit Awards Afterparty Experience
The 2026 Brit Awards ceremony marks a historic shift to Manchester's Co-op Live arena, but the real extravagance unfolds at the exclusive afterparties where celebrities receive upgraded luxury goody bags valued at nearly £2,000. While not every nominee leaves with a trophy, Sony Music ensures no guest departs empty-handed from their dazzling celebration.
A Northern Celebration with Star-Studded Performances
Hosted by comedian Jack Whitehall for a record-breaking sixth time, the Brit Awards feature performances by Harry Styles, five-time nominee Olivia Dean, Alex Warren, and Raye. A special rock tribute to Ozzy Osbourne, led by Robbie Williams at Sharon Osbourne's invitation, adds to the night's glamour. Nominees include Lily Allen, Jade, Self-Esteem, Dave, Pulp, Pink Pantheress, and Taylor Swift, making it the most anticipated event in British music.
Celebrities like Nick Grimshaw, Damian Hurley, and Jamie Winston arrived via a special Warner Music and Hennessy train, setting the tone for a night of revelry. The afterparties, known for private DJ sets, flowing drinks, and gourmet canapés, continue the celebration long after the awards conclude.
Sony Music's Lavish Manchester Bash
With the awards moving north, Sony Music relocates its famed afterparty from London's Nobu Hotel to the newly opened Soho House in Manchester, spanning three floors and utilizing the rooftop terrace for the first time. Universal and Warner Music have also secured central Manchester venues for their events. Sony remains secretive about the guest list but teases an impressive DJ lineup including Sarah Story, Mike Pickering, Talin, Donnie Sunshine, and Skyla Tylaa.
Guests enjoy free-flowing champagne and cocktails like Eastern Standards and Picante de la Casas, alongside a gourmet menu featuring tuna croustades, avocado tostadas, and high-end bowl food. The party atmosphere is designed to keep attendees energized throughout the night.
The £2,000 Goody Bag: A Luxurious Upgrade
Last year's £1,500 goody bag pales in comparison to 2026's upgraded version, valued at just under £2,000. VIPs receive an Antler Icon overnight bag filled with premium lifestyle and wellness products. Highlights include:
- Sony wireless headphones retailing at £399
- Harry Styles' Pleasing Eau de Parfum
- Jimmy Fairly designer sunglasses
- Elemis Pro-Collagen Marine Cream and other skincare essentials
- BeautyPro LED wand and SURI electric toothbrush
- Diptyque candle and Chelsea Peers dressing gown
- 111Skin Celestial Black Diamond Eye Mask
- Soho Home candle, MediK8 peptide serum, Loop earplugs, and Prada lipstick in Monochrome B102
These items offer a soothing recovery from the night's festivities, emphasizing luxury and self-care.
Broadcast Details and Nominee Highlights
The Brit Awards air on ITV and ITVX from 8:15 PM to 10:50 PM. Key categories feature fierce competition, with Song of the Year including tracks by Calvin Harris, Clementine Douglas, Ed Sheeran, and Raye. Artist of the Year nominees span Lola Young, Dave, Fred Again, and Olivia Dean, while Mastercard Album of the Year contenders include Dave, Lily Allen, and Wolf Alice. The event underscores the vibrant diversity of the UK music scene, from breakthrough artists like Barry Can't Swim to international stars like Taylor Swift.
As celebrities dance into the early hours, the 2026 Brit Awards afterparty sets a new standard for opulence, blending musical excellence with unparalleled luxury in Manchester's dynamic nightlife.
